Strengthening Brand America
Bridging the gap between global perception and
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reality through effective place branding.
My first impression of Della Rucker was that I had met a force to be reckoned with. Della is a tornado of ideas and advice. She is also an experienced economic development professional with a passion for community development. Della is CEO of Wise Economy. She has over 20-years experience in economic development planning, […]
From the Blog
Democracy cannot succeed unless those who express their choice are prepared to choose wisely. The real safeguard of democracy, therefore, is education. Franklin D. Roosevelt In 36 states this year (2014), residents will be voting in Gubernatorial elections. Hopefully, they will be making an informed choice based on the incumbent’s performance rather than a […]
How Authentic is America's Brand Promise?
Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.
How Authentic is your region?
The American Dream
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