Strengthening Brand America

Bridging the gap between global perception and
reality through effective place branding.

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Expert Interview

Interview with Della Rucker – CEO, Wise Economy

  My first impression of Della Rucker was that I had met a force to be reckoned with.  Della is a tornado of ideas and advice.  She is also an experienced economic development professional with a passion for community development.  Della is CEO of Wise Economy. She has over 20-years experience in economic development planning, […]

From the Blog

Does Regional or State Branding Work?

I have been asked several times to share what I learned from leading the Ohio Branding effort as the executive Director of the Ohio Business Development Coalition from 2005 to 2011. During this time period, Ohio won Site Selection’s Governor’s Cup award in 2006, 2007, 2008, 2009 and 2011 (5 of the 7 years).

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How Authentic is America's Brand Promise?

Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.

How Authentic is your region?

The American Dream

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