Strengthening Brand America
Bridging the gap between global perception and
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reality through effective place branding.
My first impression of Della Rucker was that I had met a force to be reckoned with. Della is a tornado of ideas and advice. She is also an experienced economic development professional with a passion for community development. Della is CEO of Wise Economy. She has over 20-years experience in economic development planning, […]
From the Blog
In the spirit of sharing, I thought you might find my notes valuable. Feel free to use them as you deem appropriate. I stayed pretty true to the actual words from the articles I read. So, if you want to use any of the following as quotes and need a citation, simply copy and past the statement in your browser to find the original article.
How Authentic is America's Brand Promise?
Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.
How Authentic is your region?
The American Dream
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