Strengthening Brand America

Bridging the gap between global perception and
reality through effective place branding.

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Expert Interview

Expert Advice On Place Branding

An investment in knowledge pays the best interest. Quote attributed to: Benjamin Franklin There are a number of ways this website provides to increase your knowledge about place branding.  Two of the best are: Read The Expert Interviews Listen To The Podcasts With Economic Development Leaders I encourage you to take advantage of everything available […]

From the Blog

Does A Biased Media Hurt Brand America’s Image?

None Of Us Can Change Our Yesterday’s, But All Of Us Can Change Our Tomorrows I recently had the opportunity to author an article entitled “The Media is Critical To Enabling The American Dream” that explores the impact of media bias on Brand America’s global image.  In the article are results of a national poll I […]

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How Authentic is America's Brand Promise?

Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.

How Authentic is your region?

The American Dream

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