Strengthening Brand America
Bridging the gap between global perception and
reality through effective place branding.
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Expert Interview
Interview with Shelley Rosen - Global Branding Expert
Shelley Rosen is CEO and Founder of Airlift Ideas, a brand strategy firm dedicated to helping leaders drive growth through brand story. Working in the global market place, Shelley has a unique view of how an iconic American brand has been perceived in the world and as it relates to perception of the USA.
From the Blog
A New Brand World
I recently revisited the book A New Brand World to see if there is any learning I could reapply to economic development. The book describes 8 key principles for success. Below is my take on the implications of each principle when reapplied to economic development.
Principle #1 – Relying on brand awareness has become marketing fool’s [...]
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If you have a question on how to better market your location for capital investment, or you would like to know from other economic development professionals if investing in a tactic will provide a return on investment, submit your question here. Harness the experience of the economic development community to help you make even better choices on investing your promotional dollars.
