Strengthening Brand America

Bridging the gap between global perception and
reality through effective place branding.

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Expert Interview

Expert Advice On Place Branding

An investment in knowledge pays the best interest. Quote attributed to: Benjamin Franklin There are a number of ways this website provides to increase your knowledge about place branding.  Two of the best are: Read The Expert Interviews Listen To The Podcasts With Economic Development Leaders I encourage you to take advantage of everything available […]

From the Blog

Having Tough Employee Performance Conversations

I have always found that if you handle a problem in a benevolent and transparent way, and involve other people so it is not just your opinion, people get to the other side of these conversations being more enthusiastic. Quote attributed to David M. Kelley One of the most challenging things about being a leader […]

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Where is the American Dream Easiest to Achieve?

Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream may depend on where you live. Xavier University has created a unique and robust statistical measure that quantifies the American Dream. These data form the basis for The Burghard Group’s annual American Dream States and Cities Report. This new Gold Standard designation identifies the few locations where a unique combination of assets, infrastructure, public policies and programs makes it easier for residents to achieve their American Dream.

Do you live in an American Dream State or City?

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