Strengthening Brand America

Bridging the gap between global perception and
reality through effective place branding.

Expert Interview

Interview with Tejas Gosai – Founder of TheMarcellusShale.com and TheUticaShale.com

Tejas Gosai is the founder of TheMarcellusShale.com and TheUticaShale.com websites. The mission is described as – “TheMarcellusShale.com and TheUticaShale.com are dedicated to informing the public about news, events, updates, and other matters regarding the Marcellus and Utica Shale, on a local, regional, national, and international level. Our website assures that you’ll find all you need or want to know about [...]

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From the Blog

Measure From The Inside Out

One of the big challenges every marketer faces is how to measure the impact of your promotional investment when you have a limited budget to begin with. Comparative heavy-up tests where effort in a region of the country is doubled and the results compared with a comparably matched region are simply not a cost feasible [...]

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