Strengthening Brand America
Bridging the gap between global perception and
Get Involved »
reality through effective place branding.
My first impression of Della Rucker was that I had met a force to be reckoned with. Della is a tornado of ideas and advice. She is also an experienced economic development professional with a passion for community development. Della is CEO of Wise Economy. She has over 20-years experience in economic development planning, […]
From the Blog
The quality of our cities effects the cultural underpinnings of the American Dream and therefore the nature and location of the growth we choose. They are interdependent and connected at the root by our sense of community. The Next American Metropolis: Ecology, Community, and the American Dream by Peter Calthorpe I recently presented at a Primacy […]
How Authentic is America's Brand Promise?
Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.
How Authentic is your region?
The American Dream
Index Up +0.45%