Strengthening Brand America

Bridging the gap between global perception and
reality through effective place branding.

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Expert Interview

Expert Advice On Place Branding

An investment in knowledge pays the best interest. Quote attributed to: Benjamin Franklin There are a number of ways this website provides to increase your knowledge about place branding.  Two of the best are: Read The Expert Interviews Listen To The Podcasts With Economic Development Leaders I encourage you to take advantage of everything available […]

From the Blog


Deciding on who to target in your community marketing plan should be easy, but it’s not. How do you know you’ve done it right? This test of a robust target will help you decide.

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How Authentic is America's Brand Promise?

Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.

How Authentic is your region?

The American Dream

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