Strengthening Brand America
Bridging the gap between global perception and
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reality through effective place branding.
My first impression of Della Rucker was that I had met a force to be reckoned with. Della is a tornado of ideas and advice. She is also an experienced economic development professional with a passion for community development. Della is CEO of Wise Economy. She has over 20-years experience in economic development planning, […]
From the Blog
The truth is, what has historically made you successful in economic development will conspire to cause you to fail going forward. The world dynamics have changed and you need to change with them to help your community get on (or stay on) a path to sustainable economic prosperity.
How Authentic is America's Brand Promise?
Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.
How Authentic is your region?
The American Dream
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