Strengthening Brand America
Bridging the gap between global perception and
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reality through effective place branding.
Graham Robertson is the President of Beloved Brands Inc. He started Beloved Brands Inc. to help companies realize their full potential value by generating more love for their brands. With 20 years in marketing, working on many Beloved Brands such as Coke, Listerine, Band Aid, TD Bank and Cheerios, Graham earned a reputation as someone [...]
From the Blog
“The first problem for all of us, men and women, is not to learn, but to unlearn.” Gloria Steinem This post provides my notes from the 2nd day of the Business Facilities LiveXchange Conference. The overarching theme over the two days has been the growing importance of skilled labor as a differentiator between locations and [...]
How Authentic is America's Brand Promise?
Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.
How Authentic is your region?
The American Dream
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