Strengthening Brand America
Bridging the gap between global perception and
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reality through effective place branding.
An investment in knowledge pays the best interest. Quote attributed to: Benjamin Franklin There are a number of ways this website provides to increase your knowledge about place branding. Two of the best are: Read The Expert Interviews Listen To The Podcasts With Economic Development Leaders I encourage you to take advantage of everything available […]
From the Blog
Liz Hayden is a Business Development Specialist for the City of Hamilton, Ohio, and a 2015 DCI 40 Under 40 Award recipient. The 40 Under 40 Award is a peer recognition of people who have achieved a high level of success in economic development. These are young leaders who are judged to have raised the bar […]
How Authentic is America's Brand Promise?
Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.
How Authentic is your region?
The American Dream
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