Strengthening Brand America

Bridging the gap between global perception and
reality through effective place branding.

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Expert Interview

Expert Advice On Place Branding

An investment in knowledge pays the best interest. Quote attributed to: Benjamin Franklin There are a number of ways this website provides to increase your knowledge about place branding.  Two of the best are: Read The Expert Interviews Listen To The Podcasts With Economic Development Leaders I encourage you to take advantage of everything available […]

From the Blog

A Peek Under The Tent – Which Are The 2015 American Dream States?

We must stop talking about the American dream and start listening to the dreams of Americans. Quote attributed to: Max Beerbohm This Report is based on the 2014 American Dream Composite Index data provided by Xavier University. The data reflect the degree to which residents of each state perceive they are achieving their American Dream. […]

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How Authentic is America's Brand Promise?

Brand America's promise is life, liberty and the pursuit of happiness. But, the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.

How Authentic is your region?

The American Dream

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