Strengthening Brand America
Bridging the gap between global perception and
reality through effective place branding.
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Expert Interview
Interview with Jeff Finkle - Economic Development Expert
Jeff Finkle is President and CEO of the International Economic Development Council (IEDC). Jeff sees the need and opportunity to strengthen Brand America and we think you will enjoy his point of view.
From the Blog
All You Need is Love
Have you ever wondered why certain products command “loyalty beyond reason”? Why do some people obsess about a product and become so emotionally invested that all other solutions become a distant and unacceptable second best? And most important, what can you do to create this kind of passionate loyalty?
The real question is – “How can [...]
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Students Corner
The Students Corner is for students to get a real world look at the challenges of economic development to help better understand concepts presented in class and to allow a risk free way to evaluate a career in the field.
