Strengthening Brand America
Bridging the gap between global perception and
reality through effective place branding.
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Expert Interview
Interview with Shelley Rosen - Global Branding Expert
Shelley Rosen is CEO and Founder of Airlift Ideas, a brand strategy firm dedicated to helping leaders drive growth through brand story. Working in the global market place, Shelley has a unique view of how an iconic American brand has been perceived in the world and as it relates to perception of the USA.
From the Blog
How To Win: Time-to-Market or Incentives?
Lately, I have been reading some of the scholarly work on tax incentive as an economic development tool. I admit, I am perplexed why so many economic development organizations choose to compete with incentive packages for capital attraction, retention and expansion projects. The practice is clearly widespread and well entrenched, so there must be something [...]
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If you have a question on how to better market your location for capital investment, or you would like to know from other economic development professionals if investing in a tactic will provide a return on investment, submit your question here. Harness the experience of the economic development community to help you make even better choices on investing your promotional dollars.
