About Strengthening Brand America Project

How to Help

There are a number of ways to get involved in the Strengthening Brand America Project. It will be an ongoing journey to bridge the gap between global perception and the reality of Brand America. Here are three things you can consider doing:

• Give the gift of your thoughts and help the Marketers in states negatively affected by the BP oil spill create even more effective plans to refurbish their community, region and states brands. It will only take you a few minutes of your time to write a comment. It is a way for you to make a personal and positive impact on the recovery process. Share your knowledge and feedback now »
• Increase the priority of effective place branding for your municipality, county, state or Region and improve place branding mastery within the economic organizations responsible for promoting your location. Understanding what needs to be done and how to do it is critical to enable the effective management of a place branding effort and to ensure a positive return on investment. Many place branding exercises fail not because it is wrong strategic choice, but because the economic development Organization responsible did not have an adequate understanding of how to manage the initiative. The Burghard Group can help build place branding mastery within the leadership team responsible for marketing your location to dramatically increase your probability of success.
• Actively participate in the Strengthening Brand America Project by sharing your thoughts and ideas, and reapply best practices. You can contribute by providing feedback, recommending reading, submitting White Papers or submitting analyses for others to learn from. We will soon be posting more comments from other experts on the importance of effective place branding (a.k.a. destination branding) as a strategy for accelerated job and wealth creation in a global economy.