Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
Effective Project Leadership
March 16, 2010 at 8:01 am, by admin | 2 Comments | Tags:
Last Friday, I was having breakfast at the local Frisch’s Big Boy restaurant with a retired colleague and personal mentor from Procter & Gamble. In case you don’t know, Frisch’s is a great Ohio brand. The company started in 1905 with a café in downtown Cincinnati, and then opened Cincinnati’s first drive-in restaurant (originally named [...]
Seven Deadly Sins of Branding
March 10, 2010 at 8:25 pm, by admin | 5 Comments | Tags:
How good is your knowledge of Brand America and Brand E.U.?
Bernd Debusmann’s article “Who Wins in U.S. Versus Europe Contest?” challenges our parochial thinking about the competitiveness of Brand America in the global economy.
Who has the world’s biggest economy? A) The United States B) China/Asia C) Europe
Who has the most Fortune 500 companies? [...]
Meet the New CEO
March 5, 2010 at 7:07 pm, by admin | 5 Comments | Tags:
The role of the CEO cannot be underestimated in place branding. More often than not, the CEO is the primary decision maker when it comes to making a capital investment. Consequently, the CEO should be at the center of efforts to communicate the benefits of your community for business investment. To be most effective, your [...]
More on Storytelling
February 23, 2010 at 10:01 am, by admin | 7 Comments | Tags:
The more I read about storytelling, the more fascinated I am on the use of this technique in place branding. I recently completed a book entitled “*Personality Not Included” authored by Rohit Bhargava. The focus is on why companies lose their authenticity, and how the ones that are great brands get it back. There are [...]
One Plan to Make Brand America More Competitive for FDI Attraction
February 11, 2010 at 10:16 am, by admin | 6 Comments | Tags:
My last blog post on barriers to foreign direct investment in Brand America led to some great feedback. Virtually everybody who contacted me reinforced the importance of becoming more competitive for FDI inflow attraction. They liked the idea of having a robust market research study to better understand what potential foreign direct investors like [...]
Barriers to U.S. FDI Inflow Share Growth
February 9, 2010 at 9:25 pm, by admin | 7 Comments | Tags:
Understanding the competition, and having an effective product development plan are critical to long-term share growth for any product. Place brands are no exception. Understanding what the underlying dynamics of the global economy and the implications for your location competitiveness, which countries represent true competition for your FDI inflow attraction efforts, and recognizing [...]
7 Key Criteria of a Great Advertisement
February 3, 2010 at 9:52 am, by admin | 1 Comment | Tags:
Given my career history I am often asked for my opinion on what makes a good advertisement? My usual answer is “business results”. Nothing validates great advertising better than exceeding your business objectives.
However, I appreciate that while valid, the answer may not be very helpful. So, I have compiled a few key [...]
Every Community Has A Story – What’s Yours?
February 2, 2010 at 7:58 am, by admin | 7 Comments | Tags:
Over the last few years, I have become fascinated with the relationship between story telling and branding. It started with watching Bill Moyer’s interview of Joseph Campbell on the power of myth, and has grown from there.
I believe story telling is key to great place promotion. For perspective, there is a growing body [...]
7 Ways To Inspire Collaboration
January 21, 2010 at 11:39 am, by admin | 5 Comments | Tags:
I am a fan of Stephen Covey. His books – 7 Habits of highly Successful People and The 8th Habit: From Effectiveness to Greatness – offer the kind of practical, principle centered wisdom that gives you confidence you can succeed at whatever you try. Every time I reread Stephen’s books I learn something [...]
What Type of Plan Do You Really Need?
January 19, 2010 at 9:06 am, by admin | 4 Comments | Tags:
One of the challenges in economic development is selecting the right level of planning for available resources. How can you determine whether your EDO needs a strategic plan, a brand plan, a marketing plan or a sales plan? I have been getting a lot of requests for guidance on strategy design and deployment from county [...]
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