A little about the SBA Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
Business Facilities LiveXchange Conference – Day #2
May 21, 2013 at 3:07 pm, by Edward | 1 Comment | Tags: #BrandAmerica,ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,crowd sourcing,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,what is american dream,what is branding,what is site selection,what is the american dream | Category: FDI, Place Brand Building
“The first problem for all of us, men and women, is not to learn, but to unlearn.” Gloria Steinem This post provides my notes from the 2nd day of the Business Facilities LiveXchange Conference. The overarching theme over the two days has been the growing importance of skilled labor as a differentiator between locations and [...]
Business Facilities LiveXchange Conference – Day #1
May 20, 2013 at 6:59 pm, by Edward | 2 Comments | Tags: #BrandAmerica,ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,crowd sourcing,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,what is american dream,what is branding,what is site selection,what is the american dream | Category: Place Brand Building
“Here is a simple but powerful rule … always give people more than they expect to get.” – Nelson Boswell My Day #1 Conference Notes When I attend conferences, I like to attend the sessions and take notes. At first, I was doing this for my own reference. But, when I started posting my [...]
Strategic Planning – 4th in A Series
May 19, 2013 at 9:48 am, by Edward | No Comments | Tags: #BrandAmerica,ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,crowd sourcing,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,what is american dream,what is branding,what is site selection,what is the american dream | Category: Strategy
“What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.” – John E. Jones Here are the first three posts in this series: Strategic Planning – 1st in A Series Strategic Planning – 2nd in A Series Strategic Planning – 3rd in A Series Supporting Systems and Measures [...]
Concept Development
May 15, 2013 at 11:47 am, by Edward | 2 Comments | Tags: #BrandAmerica,ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,crowd sourcing,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,what is american dream,what is branding,what is site selection,what is the american dream | Category: Place Brand Building, Strategy
“There is nothing worse than a sharp image of a fuzzy concept.” Ansel Adams One of the more challenging tasks in branding is defining the brand promise. The process used to do so is called concept development. In the context of place branding, a concept is a description of the needs your community will satisfy [...]
Take Time
May 14, 2013 at 8:59 am, by Edward | 1 Comment | Tags: #BrandAmerica,ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,crowd sourcing,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,what is american dream,what is branding,what is site selection,what is the american dream | Category: Leadership
“One day your life will flash before your eyes. Make sure it’s worth watching” ― Gerard Way One of the challenges in branding is the time demand it makes on practitioners. To be highly effective, brand builders often work long hours and even when not working are strategizing about how to strengthen their brand’s equity. For [...]
Strategic Planning – 3rd in A Series
May 13, 2013 at 9:37 am, by Edward | 3 Comments | Tags: #BrandAmerica,ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,crowd sourcing,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,what is american dream,what is branding,what is site selection,what is the american dream | Category: Place Brand Building, Strategy
There is more than one path through the palms to the beach. -Hawaiian Proverb In the first two posts of this series on strategic planning, I introduced the five key strategic questions that need to be answered and offered guidance on thinking through the “Where to Play” question. Strategic Planning – 1st in A Series [...]
Gauging The Dream
May 10, 2013 at 4:29 pm, by Edward | 1 Comment | Tags: #BrandAmerica,ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,crowd sourcing,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,what is american dream,what is branding,what is site selection,what is the american dream | Category: Place Brand Building, Strategy
“The American Dream is that dream of a land in which life should be richer and fuller for everyone, with opportunity for each according to ability or achievement.” … James Truslow Adams It was both an honor and a thrill when I was approached by Site Selection Magazine to author an article describing the work [...]
Strategic Planning – 2nd in A Series
April 30, 2013 at 7:21 pm, by Edward | 2 Comments | Tags: #BrandAmerica,ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,crowd sourcing,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,what is american dream,what is branding,what is site selection,what is the american dream | Category: Strategy
“Teamwork is the ability to work toward common vision: the ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” Andrew Carnegie Building a sustainable economy for your community requires effective strategic planning. Unfortunately, many communities do not have a winning strategic plan to guide [...]
What You Should Know About Entrepreneurial Funding
April 29, 2013 at 7:05 pm, by Edward | 5 Comments | Tags: #BrandAmerica,ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,crowd sourcing,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,what is american dream,what is branding,what is site selection,what is the american dream | Category: Place Brand Building, Strategy
Overview Of Entrepreneurial Funding Everybody agrees that creating a strong entrepreneurial environment can be an important driver for a community’s economic prosperity. Entrepreneurs can start their businesses up virtually anywhere with today’s communication technology. But, if accessing funding becomes a major challenge, it is unlikely any start-up business will survive let alone thrive. Communities need [...]
How to Solve Problems on Team Managed Projects
April 28, 2013 at 3:35 pm, by Edward | 3 Comments | Tags: #BrandAmerica,ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,crowd sourcing,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,what is american dream,what is branding,what is site selection,what is the american dream | Category: Leadership
Dealing With Challenges In economic development it is quite common to find yourself in a situation where you need to work with multiple Organizations that have differing missions, but are key to successful deployment of a community’s strategic growth plan. In the private sector, the analogy is working with cross-functional teams to achieve a specific [...]
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- Business Facilities LiveXchange Conference – Day #2
- Business Facilities LiveXchange Conference – Day #1
- Strategic Planning – 4th in A Series
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- Take Time
- Strategic Planning – 3rd in A Series
- Gauging The Dream
- Strategic Planning – 2nd in A Series
- What You Should Know About Entrepreneurial Funding
- How to Solve Problems on Team Managed Projects
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