A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

What is branding?

November 30, 2017 at 3:35 pm, by Edward | 8 Comments | Tags: ,,, | Category: Place Brand Building, Strategy

Branding is what people say abut you when you are not in the room. Quote attributed to Jeff Bezos, CEO & Founder Amazon “What is branding?” is a question I get from clients all the time.  The literature doesn’t really offer a practical answer.  In the quote by Jeff Bezos, he provides guidance on figuring […]

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Language Of Servant Leaders

October 7, 2017 at 10:08 am, by Edward | No Comments | Tags: ,, | Category: Leadership

The role of a  great leader is not to give greatness to human beings, but to help them extract the greatness they already have inside them. Quote attributed to J. Buchan I have been a fan of the servant leader paradigm since my initial exposure to Stephen Covey early in my career.  Stephen came with […]

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More Tips On Managing Your Boss

July 30, 2017 at 8:21 am, by Edward | No Comments | Tags: ,,,,,,,,,,, | Category: Leadership

Awhile ago I published a post entitled the Secret to Managing Your Boss.  It quickly became one of my most visited posts.  I would guess that is because everybody has challenges in forming a mutually productive relationship with their boss.  Because it was so popular, I decided to expand on that post with some additional advice.

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How To Effectively Manage Business Issues

July 6, 2017 at 12:30 pm, by Edward | No Comments | Tags: ,,,,,,,,, | Category: Leadership

At some point you have to let go of what you thought should happen and start living with what is actually happening. Quote attributed to Anonymous   One of the biggest challenges in managing issues at work is recognizing which ones are worth your time versus which you should simply let go (at least for […]

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Effective Business Writing

June 29, 2017 at 1:19 pm, by Edward | 2 Comments | Tags: ,,,,,, | Category: Leadership

I write because I don’t know what I think until I read what I say. Quote attributed to Flannery O’Conner Why Write? Why bother writing at all in business?  Can’t you just talk with somebody and get things accomplished faster? These are reasonable questions.  Particularly since writing well is hard, and in the days of […]

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Having Tough Employee Performance Conversations

June 23, 2017 at 11:33 am, by Edward | No Comments | Tags: ,,,,,,,,,, | Category: Leadership

I have always found that if you handle a problem in a benevolent and transparent way, and involve other people so it is not just your opinion, people get to the other side of these conversations being more enthusiastic. Quote attributed to David M. Kelley One of the most challenging things about being a leader […]

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Which States Are The Happiest?

June 12, 2017 at 4:11 pm, by Edward | No Comments | Tags: ,,,,,,,, | Category: Measures

Happiness is the meaning and purpose of life, the whole aim and end of human existence. Quote attributed to Aristotle What is happiness? Researchers tend to think of it as being satisfied with and having meaning in your life. It is a measure of personal positivity. There are a number of studies that confirm the […]

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Which States Are Considered The Safest?

June 5, 2017 at 6:21 pm, by Edward | No Comments | Tags: ,,,,,,, | Category: Measures

The safety of the people shall be the highest law. quote attributed to Marcus Tullius Cicero You don’t have to go any further than the headlines of today’s publications to appreciate the importance of feeling safe in your community. Global jihadists have made this a front and center issue. But Islamism isn’t the only safety […]

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Which States Have the Highest Trust In Government?

May 28, 2017 at 12:23 pm, by Edward | No Comments | Tags: ,,,,,,, | Category: Measures

Trust is like an eraser, it gets smaller and smaller after every mistake. Trust in government is not a topic often explored or discussed. That is a problem because the degree of public trust in government is important to understand. Pew Research recently published their National Election Study finding that only 20% of Americans say […]

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Which States Offer the Best Education Quality?

May 22, 2017 at 2:01 pm, by Edward | No Comments | Tags: ,,,,,, | Category: Measures

Education is not the learning of facts, but the training of the mind to think. quote attributed to Albert Einstein Eric Hanushek is a professor at Stanford University. He wrote chapter #16 on education quality and economic growth in the book titled “The 4% Solution”.  Eric’s thesis is an economy’s ability to grow (i.e. innovate, […]

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