A little about the SBA Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
All You Need is Love
July 29, 2010 at 9:42 am, by admin | No Comments | Tags: | Category: Strengthening Brand America
Have you ever wondered why certain products command “loyalty beyond reason”? Why do some people obsess about a product and become so emotionally invested that all other solutions become a distant and unacceptable second best? And most important, what can you do to create this kind of passionate loyalty?
The real question is – “How can [...]
Game Changer
July 26, 2010 at 8:14 am, by admin | No Comments | Tags: | Category: From the CEO, Strengthening Brand America
I was skimming through a copy of Game Changer authored by A.G. Lafley (my former Chairman and CEO of Procter and Gamble) and Ram Charan. During my career at P&G, I was blessed with several visionary leaders to learn from – John Smale (1981-1990), Ed Artz (1990-1995), John Pepper (1995-1999), Durk Jager (1999-2000), A.G. Lafley [...]
The Seven Essentials For Success in Tough Economic Times
July 18, 2010 at 10:29 am, by admin | 3 Comments | Tags: | Category: Strengthening Brand America
Operating budgets for economic development are getting even tighter as increased demand is placed on declining municipality and state tax revenues. As a consequence, economic development organizations are being asked to do even more with less. In light of concerns over the current slow rate of economic recovery, it doesn’t appear this situation is going [...]
BP Damages More Than Its Own Brand
June 25, 2010 at 5:06 pm, by admin | 32 Comments | Tags: | Category: Strengthening Brand America
Clearly, the on-going oil disaster is taking a toll on BP’s corporate brand equity. BP’s Corporate Marketing Officer must be cringing with the number of parodies appearing on the internet that denigrate the brand image. A case can be made that the BP brand is on life support and headed in the direction of flat [...]
Attitude Matters in Place Branding
June 13, 2010 at 11:54 am, by admin | 4 Comments | Tags: | Category: Strengthening Brand America
I recently had a conversation with a colleague about the role attitude can play in either enabling or derailing a community branding effort. We talked about how attitude is key for high performance teams to exceed objectives and how difficult it can be to lead a place (or destination) branding effort when community leadership has [...]
Brand America Image Versus Identity
June 6, 2010 at 6:35 pm, by admin | 6 Comments | Tags: | Category: Strengthening Brand America
Brand America may be digging itself into a hole. We need to put down the shovel and focus on delivering the promise. It is time to address the gap.
The Strengthening Brand America Project is designed to help bridge the gap between global perception and the reality of Brand America through more effective use of place [...]
The How of Wow
June 2, 2010 at 7:58 am, by admin | 4 Comments | Tags: | Category: Strengthening Brand America
Ever wonder what you need to do to separate yourself and community from the competition? THE HOW OF WOW, authored by Tony Carlson provides some insights.
The book is a guide about giving a speech that will “positively blow ‘em away”. What does a book on giving a speech have to do with economic development? Nothing, [...]
Can (Should) Arizona Rebrand Itself?
May 25, 2010 at 1:28 pm, by admin | 25 Comments | Tags: | Category: From the CEO
Let me set the stage in case you are unaware of the events. This is certainly not intended to be a definitive accounting of the pros and cons of Arizona’s new immigration law. It is simply intended to provide some background for context.
Arizona passes a law (SB 1070) to address the challenges of illegal immigration [...]
Making Sense of Social Media – Part Three
May 23, 2010 at 11:21 am, by admin | 1 Comment | Tags: | Category: From the CEO
“What’s the buzz tell me what’s a-happening.” Apostles, Jesus Christ Superstar Soundtrack
Tim Rice and Andrew Lloyd Webber’s musical Jesus Christ Superstar has always been a personal favorite of mine. I can remember when I bought the album in 1970. It is not surprising then that the lyrics were running through my mind as I reflected [...]
Making Sense of Social Media – Take Two
May 16, 2010 at 8:21 pm, by admin | 4 Comments | Tags: | Category: From the CEO
The last post on making sense of social media generated a lot of interest. What I found most rewarding were the emails that said the post made the reader think differently about social media.
I am continuing the discussion for two reasons.
First, there is a lot of learning about effective word-of-mouth or viral marketing that can [...]
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Recent Posts
- All You Need is Love
- Game Changer
- The Seven Essentials For Success in Tough Economic Times
- BP Damages More Than Its Own Brand
- Attitude Matters in Place Branding
- Brand America Image Versus Identity
- The How of Wow
- Can (Should) Arizona Rebrand Itself?
- Making Sense of Social Media – Part Three
- Making Sense of Social Media – Take Two
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Blogroll
- Brandopia
- Dick Martin – Brands and Branding
- Economic Development Leader: Creating the Leading Edge in Economic Development
- Economic Development Marketing: Best Practices and News on Efforts to Market Places
- EDPro Weblog – Exploring New Networks in Education Workforce and Economic Development
- Foreign Direct Investment from all Points of View
- Jim Stengel – Thought Leadership
- Journal of Social Influence Marketing, Advertising & Branding
- Kevin Roberts: CEO Worldwide Saatchi & Saatchi
- Laura Ries: On the Business of Branding
- On Three – Experts in ED Marketing
- Personal Branding Blog
- Spaxoo – Digital Marketing and Marketing
- USA Inbound Acquisitions & Investments Blog


