A little about the SBA Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
Sometimes the questions are complicated and the answers are simple. Have you ever been giving a presentation in a meeting and froze up when Management asked you a penetrating question (or maybe a question you really didn’t understand)? It happens to everyone. But, people who master how to answer questions effectively tend to be the […]
Creativity is a wild mind and a disciplined eye. Quote attributed to Dorothy Parker Creativity is hard to define and even harder to manage. Often when we think of creativity we think of people like artists, musicians, poets, designers and playwrights. They all seem to have a magic spark that allows them to transform the […]
Nothing is more expensive than a missed opportunity Quotation attributed to H. Jackson Brown Jr. Life is full of missed opportunities. I remember in 1980 when Apple sold for $22/share in its initial public offering. If you had invested $1,000 in Apple stock at the time, it would be worth $450,000 today. A lot […]
Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]
Life is a continuous exercise in creative problem solving. Quote attributed to Michael Gelb Solving problems is the focus of work for many people. You might find yourself solving a problem for your customer/client or your company, helping somebody else solve a problem, or discovering new problems that need to be solved. Problems can be […]
Doing Things Is Not The Same As Getting Things Done Quote attributed to Jared Silver The key difference between capability and performance is application. There area lot of capable people, but unless they apply their skills to actually achieve results their performance will be underwhelming. Nothing is more frustrating to an Organization than a highly […]
Be so good they can’t ignore you. Quote attributed to Steve Martin Ambition is definitely a two edged sword. When I was a manager, I always looked for ambition in my direct reports. I wanted to see a thirst for knowledge and a desire for increased responsibility. But, I also looked for the ability to […]
Creativity without strategy is called art. Creativity with strategy is called advertising. Quotation attributed to Jef I. Richards Typically EDOs include print advertising in their media mix. The goal is to generate attention of and interest in learning more about a location as a place to live or do business. Most of the ads I […]
Online marketing can be very confusing. In part, because cause and effect impact measures are challenging to find (with the noted exception of online sales). But, there are four principles you can use to help guide your decisions in the online communication space.
Creative without strategy is called art. Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task. Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This […]