A little about the SBA Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
To be a winner, you must plan to win, prepare to win and expect to win. Quote attributed to Zig Ziglar Before you jump into a branding exercise with an Agency, there are two documents that form the foundation of an effective banding initiative: 1) Brand Promise Statement and 2) Strategic Target Matrix. These documents […]
August 17, 2018 at 3:47 pm, by Edward | No Comments | Tags: advertising,community economic development,economic development,emotion in advertising,emotion in decision-making,emotions,local economic development | Category: Promotion
People don’t buy for logical reasons. They buy for emotional reasons. Quote attributed to Zig Ziglar Talk to anyone involved in marketing and the conversation will quickly turn to the important role emotions play in successful communication. Studies actually show emotionally charged events create powerful memories, and leveraged appropriately these memories can motivate people to […]
Guidelines to Make Your First Event a Successful One The US events market is booming as events are fast becoming a very important part of everyday business in the USA. Key players within organizations are realizing that business connections can’t always be made from behind a computer and that a successful event is the ideal […]
Either write something worth reading or do something worth writing about. Quote attributed to Benjamin Franklin Photo by Kelly Sikkema on Unsplash One thing I have observed is the increasing reliance on text messages and emails is driving a decline in actually creating well thought through documents. I may be “old school”, but I believe […]
Sometimes the questions are complicated and the answers are simple. Have you ever been giving a presentation in a meeting and froze up when Management asked you a penetrating question (or maybe a question you really didn’t understand)? It happens to everyone. But, people who master how to answer questions effectively tend to be the […]
Creativity is a wild mind and a disciplined eye. Quote attributed to Dorothy Parker Creativity is hard to define and even harder to manage. Often when we think of creativity we think of people like artists, musicians, poets, designers and playwrights. They all seem to have a magic spark that allows them to transform the […]
Nothing is more expensive than a missed opportunity Quotation attributed to H. Jackson Brown Jr. Life is full of missed opportunities. I remember in 1980 when Apple sold for $22/share in its initial public offering. If you had invested $1,000 in Apple stock at the time, it would be worth $450,000 today. A lot […]
Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]
Life is a continuous exercise in creative problem solving. Quote attributed to Michael Gelb Solving problems is the focus of work for many people. You might find yourself solving a problem for your customer/client or your company, helping somebody else solve a problem, or discovering new problems that need to be solved. Problems can be […]
Doing Things Is Not The Same As Getting Things Done Quote attributed to Jared Silver The key difference between capability and performance is application. There area lot of capable people, but unless they apply their skills to actually achieve results their performance will be underwhelming. Nothing is more frustrating to an Organization than a highly […]