A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

Six Characteristics Of a High Performance Board of Directors

November 13, 2018 at 1:27 pm, by Edward | No Comments | Tags: ,, | Category: Leadership

Governance is not management.  Governance provides guidelines for management. Photo by Tim Graf on Unsplash I was recently asked for thoughts on what makes Boards successful.  This is a challenging subject, although there is literature exploring the question.  To respond, I reflected on my time as Board Chair of an not-for-profit NGO and subsequently the […]

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Doing Place Branding Effectively

November 7, 2018 at 12:05 pm, by Edward | No Comments | Tags: ,,,, | Category: Promotion, Strategy

Remember It Is A Process. It Is Going To Take Time.  But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need.  […]

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Six Common Logic Mistakes In Marketing Plans

November 1, 2018 at 12:47 pm, by Edward | 1 Comment | Tags: ,, | Category: Strategy

An Error Doesn’t Become a Mistake Until You Refuse To correct It quote attributed to Orlando Aloysius Battista Photo by Alvaro Reyes on Unsplash For many Brand Managers, this is the time when Management wants to review your Marketing Plan for the upcoming year and make a decision on your brand budget. Writing a Marketing […]

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A Better Way For Communities To Do Strategic Planning

October 19, 2018 at 12:42 pm, by Edward | 2 Comments | Tags: ,,, | Category: Place Brand Building, Strategy

The purpose of government at all levels in the United States is to help citizens achieve their American Dream. The American Dream is the promise of our Nation.  Pursuit of the American Dream has been the inspiration for millions of immigrants who believe through hard work you can enjoy both prosperity and social mobility. They […]

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Preparation Is Key To Successful Branding

September 23, 2018 at 12:43 pm, by Edward | No Comments | Tags: ,, | Category: Place Brand Building

To be a winner, you must plan to win, prepare to win and expect to win. Quote attributed to Zig Ziglar Before you jump into a branding exercise with an Agency, there are two documents that form the foundation of an effective banding initiative: 1) Brand Promise Statement and 2) Strategic Target Matrix. These documents […]

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Emotions In Advertising

August 17, 2018 at 3:47 pm, by Edward | No Comments | Tags: ,,,,,, | Category: Promotion

People don’t buy for logical reasons.  They buy for emotional reasons. Quote attributed to Zig Ziglar Talk to anyone involved in marketing and the conversation will quickly turn to the important role emotions play in successful communication.  Studies actually show emotionally charged events create powerful memories, and leveraged appropriately these memories can motivate people to […]

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Planning Economic Development Events

July 31, 2018 at 10:14 am, by Edward | No Comments | Tags: ,,, | Category: Promotion

Guidelines to Make Your First Event a Successful One The US events market is booming as events are fast becoming a very important part of everyday business in the USA. Key players within organizations are realizing that business connections can’t always be made from behind a computer and that a successful event is the ideal […]

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The Case For Writing

July 20, 2018 at 12:39 pm, by Edward | No Comments | Tags: ,, | Category: Leadership

Either write something worth reading or do something worth writing about. Quote attributed to Benjamin Franklin Photo by Kelly Sikkema on Unsplash One thing I have observed is the increasing reliance on text messages and emails is driving a decline in actually creating well thought through documents.  I may be “old school”, but I believe […]

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7 Tips to Help You Successfully Answer a Question From Management

June 20, 2018 at 3:55 pm, by Edward | No Comments | Tags: ,,, | Category: Leadership

Sometimes the questions are complicated and the answers are simple. Have you ever been giving a presentation in a meeting and froze up when Management asked you a penetrating question (or maybe a question you really didn’t understand)?  It happens to everyone.  But, people who master how to answer questions effectively tend to be the […]

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12 Ways To Boost Your Creativity

June 15, 2018 at 4:00 pm, by Edward | No Comments | Tags: ,, | Category: Leadership

Creativity is a wild mind and a disciplined eye. Quote attributed to Dorothy Parker Creativity is hard to define and even harder to manage.  Often when we think of creativity we think of people like artists, musicians, poets, designers and playwrights.  They all seem to have a magic spark that allows them to transform the […]

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