A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

Personal Branding Is Very Personal

October 18, 2019 at 4:41 pm, by Ed Burghard | No Comments | Tags: ,,,, | Category: FDI

The latest rage in professional circles is the concept of personal branding.  It is touted as the way to maximize your career performance.   Wikipedia defines personal branding as “The practice of marketing people and their careers as brands.”   The Brand Yourself team describes it as “Establishing and promoting what you stand for.  Your personal brand is the unique combination […]

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What Is Brand Equity?

October 10, 2019 at 12:23 pm, by Ed Burghard | No Comments | Tags: ,,, | Category: FDI

A Quick Primer BOOK DEFINITION: BRAND EQUITY IS A SET OF ASSETS AND LIABILITIES LINKED TO A BRAND, INCLUDING IT’S NAME AND SYMBOL, THAT ADD OR SUBTRACT FROM THE VALUE PROVIDED BY A PRODUCT OR SERVICE TO A FIRM AND/OR THAT FIRM’S CUSTOMERS. THE BURGHARD GROUP DEFINITION: MEANINGFUL POINTS OF PARITY AND DIFFERENCE (+/-) THAT […]

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The Relationship Between The American Dream And Opportunity

July 25, 2019 at 12:47 pm, by Ed Burghard | 1 Comment | Tags: | Category: Place Brand Building

The Atlantic published (August 2019) an article about the work of Raj Chetty, PhD.  Raj is studying the effect of place on generational social mobility.  The essence of his work is that place matters.  I would encourage every economic development professional to read this article.  It will give you cause for pause.  While Raj can identify where opportunity for […]

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Controversial Thoughts On Brand Equity

May 20, 2019 at 11:01 am, by Ed Burghard | 1 Comment | Tags: | Category: Place Brand Building

have you given any real thought to what brand equity really is? Or, have you simply accepted textbook descriptions of the concept? Are you focused on the right thing to make marketing choices that will build brand equity? If you have any doubt, or are even just curious, read my thoughts on what brand equity is and how it should drive marketing decisions.

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A Relook At Social Media

May 17, 2019 at 12:18 pm, by Ed Burghard | No Comments | Tags: | Category: Social Media

Social media seems to be a “must” for today’s marketers when creating their communication strategy. How should social media be considered and where does it fit into an overall media plan? Do the basic rules of effective communication apply or do you need a new understanding of communication because social media is so unique? This post tackles those questions.

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Top 5 Most Frequently Read Posts

May 14, 2019 at 11:12 am, by Ed Burghard | No Comments | Tags: | Category: Measures

Thank you for visiting the website. This highlights the top 5 most frequently visited posts. You might want to check and see if you have read them all. They are all fairly short reads. I wonder if you will agree they should be the top 5.

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What Is The American Dream?

May 10, 2019 at 12:24 am, by Ed Burghard | No Comments | Tags: | Category: Place Brand Building

Learn about where residents are feeling they are achieving the American Dream to a statistically significant degree greater than national average. Discover the American Dream States and Cities. Is your location on the list?

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How To Successfully Make Tough Decisions

May 3, 2019 at 9:57 am, by Edward | No Comments | Tags: , | Category: FDI

During your career there is a good chance you will be asked to make more than one challenging decision.  A decision where there is no obvious right or wrong, and the consequences of taking action are anything but trivial.   Let’s face it, leadership is tough; and many decisions require trade-offs. Important decisions are often made even tougher […]

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The Need For Elected Officials To Learn About Capital Investment Deals Is Clear

March 6, 2019 at 3:03 pm, by Edward | No Comments | Tags: | Category: FDI

The recent decision by Amazon to reverse a decision to locate a headquarters operation in New York has again put the strategy of offering corporate incentives for capital investment back in the headlines.  In case you have somehow missed the news coverage, here is the cliff notes version: NY Governor Cuomo and NYC Mayor Bill […]

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Social Media Blessing Or Curse?

January 30, 2019 at 4:49 pm, by Edward | No Comments | Tags: | Category: FDI

Place Brand Marketers in economic development organizations and their Agencies are enamored with social media as a low cost way of communicating their place brand promise to relevant target audiences. As a consequence, the use of social media in economic development has increased dramatically. The benefits cited typically by Agencies include: It’s free. Of course, […]

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