A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

Emotions In Advertising

August 17, 2018 at 3:47 pm, by Edward | No Comments | Tags: ,,,,,, | Category: Promotion

People don’t buy for logical reasons.  They buy for emotional reasons. Quote attributed to Zig Ziglar Talk to anyone involved in marketing and the conversation will quickly turn to the important role emotions play in successful communication.  Studies actually show emotionally charged events create powerful memories, and leveraged appropriately these memories can motivate people to […]

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Planning Economic Development Events

July 31, 2018 at 10:14 am, by Edward | No Comments | Tags: ,,, | Category: Promotion

Guidelines to Make Your First Event a Successful One The US events market is booming as events are fast becoming a very important part of everyday business in the USA. Key players within organizations are realizing that business connections can’t always be made from behind a computer and that a successful event is the ideal […]

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The Case For Writing

July 20, 2018 at 12:39 pm, by Edward | No Comments | Tags: ,, | Category: Leadership

Either write something worth reading or do something worth writing about. Quote attributed to Benjamin Franklin Photo by Kelly Sikkema on Unsplash One thing I have observed is the increasing reliance on text messages and emails is driving a decline in actually creating well thought through documents.  I may be “old school”, but I believe […]

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7 Tips to Help You Successfully Answer a Question From Management

June 20, 2018 at 3:55 pm, by Edward | No Comments | Tags: ,,, | Category: Leadership

Sometimes the questions are complicated and the answers are simple. Have you ever been giving a presentation in a meeting and froze up when Management asked you a penetrating question (or maybe a question you really didn’t understand)?  It happens to everyone.  But, people who master how to answer questions effectively tend to be the […]

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12 Ways To Boost Your Creativity

June 15, 2018 at 4:00 pm, by Edward | No Comments | Tags: ,, | Category: Leadership

Creativity is a wild mind and a disciplined eye. Quote attributed to Dorothy Parker Creativity is hard to define and even harder to manage.  Often when we think of creativity we think of people like artists, musicians, poets, designers and playwrights.  They all seem to have a magic spark that allows them to transform the […]

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Missed Opportunity

June 13, 2018 at 12:31 pm, by Edward | No Comments | Tags: ,, | Category: Place Brand Building

Nothing is more expensive than a missed opportunity Quotation attributed to H. Jackson Brown Jr.   Life is full of missed opportunities.  I remember in 1980 when Apple sold for $22/share in its initial public offering.  If you had invested $1,000 in Apple stock at the time, it would be worth $450,000 today.  A lot […]

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Community Branding Explained

June 9, 2018 at 11:10 am, by Edward | No Comments | Tags: ,,,,,, | Category: Strategy

Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]

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Problem Solving Basic Process

June 7, 2018 at 4:17 pm, by Edward | No Comments | Tags: ,,, | Category: Strategy

Life is a continuous exercise in creative problem solving. Quote attributed to Michael Gelb Solving problems is the focus of work for many people.  You might find yourself solving a problem for your customer/client or your company, helping somebody else solve a problem, or discovering new problems that need to be solved.  Problems can be […]

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How To Get Results

June 4, 2018 at 3:12 pm, by Edward | No Comments | Tags: ,, | Category: Leadership

Doing Things Is Not The Same As Getting Things Done Quote attributed to Jared Silver The key difference between capability and performance is application.  There area lot of capable people, but unless they apply their skills to actually achieve results their performance will be underwhelming.  Nothing is more frustrating to an Organization than a highly […]

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Ambition – Asset or Liability?

June 2, 2018 at 11:18 am, by Edward | 2 Comments | Tags: ,,,, | Category: Leadership

Be so good they can’t ignore you. Quote attributed to Steve Martin Ambition is definitely a two edged sword.  When I was a manager, I always looked for ambition in my direct reports.  I wanted to see a thirst for knowledge and a desire for increased responsibility.  But, I also looked for the ability to […]

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