Tuesday, April 21st, 2009
Part 1 of 3 Web sites are many things to many different users, but a few things are clear – a Web site is not the primary place to promote your brand or broadcast your mission statement. Not that those things don’t have a place on your Web site, but those should not be – [...]
Category Place Brand Building, Promotion | Tags:
Wednesday, April 15th, 2009
Every once in awhile you read a paper that has the ability to crystallize your thoughts and put them into a frame of reference that creates order from chaos. For me, “Place Branding: The State of the Art” is just such a paper. Dr. Peter van Ham is the Director of Global Governance Research at [...]
Category Place Brand Building | Tags:
Tuesday, April 14th, 2009
There is an old saying that you get what you measure. Consequently, it is important to track the progress by tracking measures that provide some insight into the health of Brand America. There are three trends I look at are: Immigration Global FDI Dollar Inflow Share of Global FDI Dollar Inflow My general take away [...]
Category Measures | Tags:
Tuesday, April 14th, 2009
Do you know what the IBEF is? This public – private partnership is a strong move by India to become even more competitive in the global economy. The India Brand Equity Foundation’s “primary objective is to build positive economic perceptions of India globally. It aims to effectively present the India business perspective and leverage business [...]
Category Place Brand Building | Tags:
Wednesday, April 8th, 2009
Global competition for capital investment is increasing at an accelerated rate. States and municipalities are frequently finding they need to differentiate their location from foreign countries, not simply neighboring states, as an ideal location for capital investment. This new level of competition requires increased insight into how capital investment decisions are made in order to [...]
Category Place Brand Building | Tags:
Tuesday, April 7th, 2009
Place branding is often thought of as advertising and promotion, but it is much more than that. Place branding also involves effective economic life cycle management.
Category Place Brand Building, Strategy | Tags:
Saturday, April 4th, 2009
Broad based support and enrollment of both public and private sector leaders is important to the sustainable success of any place branding initiative. In many respects, this can be the toughest part of the process because local leaders will have a strong emotional connection with your place and a heartfelt opinion of how it should [...]
Category Place Brand Building | Tags:
Friday, April 3rd, 2009
In my career I have met some amazing marketers. Among that group I include Kevin Roberts, CEO of Saatchi & Saatchi. Kevin is a branding visionary. His thinking on the power of lovemarks has inspired me over the years to be a even better brand builder. In the last three years I’ve become convinced the [...]
Category Place Brand Building | Tags:
Thursday, April 2nd, 2009
Dr. Irv Rein is a professor in the department of communication studies at Northwestern University. Dr. Rein has co-authored a number of books and scholarly articles on the topic of place branding. I recently asked Dr. Rein to recommend one of his papers for the community of practice to consider reading. He selected a paper [...]
Category Promotion | Tags:
Wednesday, April 1st, 2009
“As companies expand their scope of international activities, it means that competition between locations becomes more intense.” IBM Global Business Services, Global Location Trends Annual Report, October 2008 IBM is an amazing company. In addition to their traditional line of business solution products, IBM also has some of the best and brightest minds in the [...]
Category FDI | Tags:
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