Archive for May 2009

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Branding Small Communities – Survey Results

Thursday, May 21st, 2009

Small Community Branding Challenges – Survey Results LinkedIn is such a cool connectivity tool. If you haven’t explored the service, do so and you won’t be disappointed. Lately, I’ve been leveraging the Groups feature to deepen my learning on areas of interest. One of the areas is rural community branding. I asked the question “What […]

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Bag the Elephant

Thursday, May 14th, 2009

Ever wonder how to land that huge capital investment deal – the one that will over shadow any deals you’ve made before, dramatically accelerating the trajectory of your location’s economic growth and vitality? Steve Kaplan’s book entitled Bag The Elephant explains how to win and keep big customers. The principles discussed in the book can […]

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Place Brand Identity Versus Place Brand Image

Monday, May 11th, 2009

One of the challenges with branding is in understanding the terminology.  The words don’t always make sense.  Often you may ask your advertising or design Agency to do one thing and end up getting something you don’t want simply because you used the wrong term. Identity and image are two terms that are often confused […]

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