Archive for June 2009

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Place Branding Web Success Series: Key to Stimulating Action by your Target Audiences – Part 2

Wednesday, June 24th, 2009

  A store window The store window was designed to stop you in your tracks, create a good impression and pique your interest enough to come into the store. Once inside, the store is laid out in a fashion that allows you to find what you are looking for. Looking for men’s jeans? Finding the […]

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It is Important to View Brand America in Global Context

Sunday, June 14th, 2009

A nation brand is very complex. It is important to understand Brand America from a number of vantage points in order to get a 360-degree look. Here are a couple different points of view that you may not have considered but might find interesting. I was intrigued by this look at the world through the […]

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Category FDI | Tags:

Low Budget Communication

Tuesday, June 2nd, 2009

I have been reading a lot lately about the challenge of communicating on a small budget. A lot of what I’ve read has reminded me of the sport of hypermiling where dedicated enthusiasts apply tactics like drafting trucks or coasting through intersections to squeeze an additional fraction of mileage out of a gallon of gas. […]

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Category Promotion | Tags:

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