Archive for October 2009

|

Place Branding Key to Winning the First Moment of Truth

Friday, October 23rd, 2009

Winning the opportunity to compete First Moment of Truth may be one of the most important, but difficult, challenges facing any economic development organization. Losing the First Moment of Truth means your location never even has a chance to make an argument for why it may be the best choice for capital investment. But what […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

How to Effectively Evaluate Prospective Interactive Partners

Friday, October 16th, 2009

Guest post authored by Bill Kiefaber, senior vice president at Fahlgren. In today’s environment, it is more important than ever to partner with trusted advisors that can support your accounting, legal, marketing and interactive initiatives. The Web is the #1 resource for individuals researching locations for capital investment and the explosion of social media is […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

3 Comments

Category Strategy | Tags:

Brand America Image Improving

Wednesday, October 14th, 2009

Brand America is #1 in 2009 according to the Anholt-GfK Roper Nation Brands Index. In 2008, Brand America was ranked #7. This remarkable shift in global sentiment reaffirms the relevancy and competitiveness of Brand America’s promise. In my opinion, the ascent to #1 reflects global optimism that Brand America is beginning to address the authenticity […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

10 Place Marketing Power Questions

Thursday, October 1st, 2009

People have asked me to outline my thought process for creating an effective marketing campaign. After I got over the initial panic of wondering if I did have an actual process that I routinely follow, I distilled it down to 10 Power Questions I think are worth answering any time you are asked to create […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

9 Comments

Category Place Brand Building | Tags:

|

SBA Blog