Archive for December 2009

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Economic Development Profession Perception of U.S. FDI Competitiveness

Friday, December 25th, 2009

I thought it would be interesting to end 2009 by conducting a survey that assessed two important things – 1) the strength of Brand America through the eyes of the economic development industry and 2) their sense of readiness to effectively compete for foreign direct investment. The survey was executed in December of 2009 and […]

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5 Blogging Tips

Thursday, December 17th, 2009

I finished reading “NAKED CONVERSATIONS” authored by Robert Scoble and Shel Israel, It is a book on the impact blogging is having on the dialogue between businesses and consumers. The basic concept is that blogging strips away the pretense, and your words stand naked for people to comment on. My take away from the title […]

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Authenticity – A Critical Element of Place Branding

Sunday, December 13th, 2009

In my presentation “Baldknobbers & Branding”, I suggest there are three pillars to a successful place brand – relevance, competitiveness and authenticity. I recently read a summary of the book “Personality Not included” authored by Rohit Bhargava. It is a fascinating read on why companies lose their authenticity and how they get it back. Here […]

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Category Place Brand Building | Tags:

Does Place Branding Work?

Thursday, December 10th, 2009

I love a challenging question and one of the more challenging is the question of success measurement. If you invest more time and money in place branding, can you reasonably expect a return on investment? It is a great question and definitely not simple to answer. First a caveat, the answer needs to assume a […]

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