Archive for February 2010

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More on Storytelling

Tuesday, February 23rd, 2010

“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” ― Brandon Sanderson, The Way of Kings The more I read about storytelling, the more fascinated I am on the use of this technique in place branding. I recently completed a book entitled “*Personality Not Included” […]

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One Plan to Make Brand America More Competitive for FDI Attraction

Thursday, February 11th, 2010

My last blog post on barriers to foreign direct investment in Brand America led to some great feedback. Virtually everybody who contacted me reinforced the importance of becoming more competitive for FDI inflow attraction. They liked the idea of having a robust market research study to better understand what potential foreign direct investors like and […]

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Category FDI, Strategy | Tags:

Barriers to U.S. FDI Inflow Share Growth

Tuesday, February 9th, 2010

Understanding the competition, and having an effective product development plan are critical to long-term share growth for any product. Place brands are no exception. Understanding what the underlying dynamics of the global economy and the implications for your location competitiveness, which countries represent true competition for your FDI inflow attraction efforts, and recognizing your location’s […]

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Category FDI, Strategy | Tags:

Do You Know The 7 Key Criteria of a Great Advertisement?

Wednesday, February 3rd, 2010

  Given my career history I am often asked for my opinion on what makes a good advertisement? My usual answer is “business results”. Nothing validates great advertising better than exceeding your business objectives. However, I appreciate that while valid, the answer may not be very helpful. So, I have compiled a few key characteristics […]

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Every Community Has A Story – What’s Yours?

Tuesday, February 2nd, 2010

Over the last few years, I have become fascinated with the relationship between story telling and branding. It started with watching Bill Moyer’s interview of Joseph Campbell on the power of myth, and has grown from there. I believe story telling is key to great place promotion. For perspective, there is a growing body of […]

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