Archive for March 2010

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Golden Rules #7 – #12 to Become Even More Effective

Monday, March 29th, 2010

Secrets To Being More Effective Response to my first blog post on Golden Rules was overwhelmingly positive, so I thought I’d quickly follow-up with six more rules worth considering. In the spirit of full disclosure, there were a few comments (shared directly with me) suggesting following rules leads to a lack of innovation and it […]

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Golden Rules: #1 – #6 to Help Improve Promotional ROI

Monday, March 22nd, 2010

MARKETING VERSUS SALES IN PLACE BRANDING Recently, I’ve received a number of questions about the role of both marketing and sales in place branding. The questions suggest some confusion around how these two activities differ from each other and how they should fit together operationally. AIDA MODEL A model that I feel helps frame the […]

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Effective Project Leadership

Tuesday, March 16th, 2010

A Leader Is Someone Who Demonstrates What Is Possible. Quote attributed to:  Mark Yarnell Last Friday, I was having breakfast at the local Frisch’s Big Boy restaurant with a retired colleague and personal mentor from Procter & Gamble. In case you don’t know, Frisch’s is a great Ohio brand. The company started in 1905 with […]

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Seven Deadly Sins of Branding

Wednesday, March 10th, 2010

How good is your knowledge of Brand America and Brand E.U.? Bernd Debusmann’s article “Who Wins in U.S. Versus Europe Contest?” challenges our parochial thinking about the competitiveness of Brand America in the global economy. Who has the world’s biggest economy? A) The United States B) China/Asia C) Europe Who has the most Fortune 500 […]

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Meet the New CEO

Friday, March 5th, 2010

The role of the CEO cannot be underestimated in place branding. More often than not, the CEO is the primary decision maker when it comes to making a capital investment. Consequently, the CEO should be at the center of efforts to communicate the benefits of your community for business investment. To be most effective, your […]

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