Archive for May 2010

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Can (Should) Arizona Rebrand Itself?

Tuesday, May 25th, 2010

Let me set the stage in case you are unaware of the events.  This is certainly not intended to be a definitive accounting of the pros and cons of Arizona’s new immigration law.  It is simply intended to provide some background for context. Arizona passes a law (SB 1070) to address the challenges of illegal […]

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Making Sense of Social Media – Part Three

Sunday, May 23rd, 2010

“What’s the buzz tell me what’s a-happening.” Apostles, Jesus Christ Superstar Soundtrack Tim Rice and Andrew Lloyd Webber’s musical Jesus Christ Superstar has always been a personal favorite of mine.  I can remember when I bought the album in 1970.  It is not surprising then that the lyrics were running through my mind as I […]

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Category Promotion, Social Media | Tags:

Making Sense of Social Media – Take Two

Sunday, May 16th, 2010

The last post on making sense of social media generated a lot of interest.  What I found most rewarding were the emails that said the post made the reader think differently about social media. I am continuing the discussion for two reasons. First, there is a lot of learning about effective word-of-mouth or viral marketing […]

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Making Sense out of Social Media

Monday, May 10th, 2010

“Fixing problems is the most powerful marketing you can do.” … Andy Sernovitz The topic of social media has been on my radar screen recently.  In part because of questions I have been reading in the LinkedIn Groups I belong to.  And, because of some questions I have been getting from business managers who are trying […]

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