Archive for June 2010

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BP Damages More Than Its Own Brand

Friday, June 25th, 2010

Clearly, the on-going oil disaster is taking a toll on BP’s corporate brand equity.  BP’s Corporate Marketing Officer must be cringing with the number of parodies appearing on the internet that denigrate the brand image.  A case can be made that the BP brand is on life support and headed in the direction of flat […]

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Attitude Matters in Place Branding

Sunday, June 13th, 2010

I recently had a conversation with a colleague about the role attitude can play in either enabling or derailing a community branding effort.  We talked about how attitude is key for high performance teams to exceed objectives and how difficult it can be to lead a place (or destination) branding effort when community leadership has […]

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Brand America Image Versus Identity

Sunday, June 6th, 2010

Brand America may be digging itself into a hole.  We need to put down the shovel and focus on delivering the promise.  It is time to address the gap. The Strengthening Brand America Project is designed to help bridge the gap between global perception and the reality of Brand America through more effective use of […]

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The How of Wow

Wednesday, June 2nd, 2010

Ever wonder what you need to do to separate yourself and community from the competition?  THE HOW OF WOW, authored by Tony Carlson provides some insights. The book is a guide about giving a speech that will “positively blow ‘em away”.  What does a book on giving a speech have to do with economic development?  […]

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