Archive for August 2010

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A New Brand World

Tuesday, August 31st, 2010

I recently revisited the book A New Brand World to see if there is any learning I could reapply to economic development. The book describes 8 key principles for success. Below is my take on the implications of each principle when reapplied to economic development. Principle #1 – Relying on brand awareness has become marketing […]

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Investing on What You Know

Saturday, August 21st, 2010

USA Today ran a great interview with Mohamed El-Erian, CEO and co-Chief investment officer of Pimco – an investment firm that manages more than $1 Trillion.  He is the author of a best selling book, When Markets Collide. Mohamed shared his perspective on the changes in the global economy and the implications for investor thinking. […]

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USA Today Talks About Place Branding

Friday, August 13th, 2010

There is an old saying I learned early in my career – “Features tell and Benefits sell”. It is one of those Mad Men type concepts that sticks with you and comes to mind periodically as a reminder to see your community through the eyes of others rather then just your own. Recently, USA Today […]

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Social Media Great Reads

Wednesday, August 4th, 2010

I participate in a LinkedIn Group titled Social Media Marketing. There is a wealth of good information shared by members who face the same challenges you and I do daily in making social media an effective part of our overall communication plan. It is also comforting to read that other Group Members share the same […]

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