Brand America Repeats As The #1 Most Admired Nation

Despite the most significant economic crisis since the Great Depression, created in large part by a shortfall in liquidity of the U.S. banking industry, the World has again rated America as the most admired country.  The fact that the World isn’t holding a grudge is a very positive sign Brand America’s image is regaining global strength.

For perspective, in 2009, when America moved from #7 to #1 In the Anholt-GfK Roper Nation Brands Index report, the accomplishment was lauded as an unprecedented ranking improvement.  However, in 2010, it is important to recognize that, despite the repeat performance, America continues to face some critical challenges.  America scored lower marks in questions like “behaves responsibly in world peace and security” and “behaves responsibly in protecting the environment”.

I’d like to share a few more just to make certain we do not become complacent and assume we can rest on our collective laurels.

There is no doubt the promise of Brand America continues to be relevant globally.  But, as I’ve noted in prior posts, we need to be ever vigilant to ensure the promise remains authentic.  We can each help by focusing on ensuring the effective delivery of our local community and state promises.  In aggregate, this will result in a strengthened Brand America and a continued #1 performance rating from the World.

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3 Comments so far

  1. Susan P.

    October 18, 2010

    Interesting to see you express re “forgiveness” Ed. This is a very subjective comment but I wonder about other influences on international perception. For example, one of our previous prime ministers was very close to George Bush (Jnr) and when said PM failed at the poll, there was a collective relief here. Most Australians feared what a strengthened alliance may have done to say our health system and so on.

    Then, the world has seen America when it has been vulnerable. and vulnerability can lead to humility – and compassion.

    Then, BP. Now, despite a lot of global sympathy re this, I feel many wonder when America will stand up for issues IN THE FACE of economics.

    I found that while many Americans I knew were discussing the oil spill, a) they didn’t seem to be receiving the same reports – and up to date reports – many were seeing in other countries
    b) there was no united ‘American’ condemnation of what had happened.

    There didn’t seem to be, for many of us looking in, an open willingness to condemn a large, international commercial player in the market. At no stage did ‘we’ hear “THIS is unacceptable to America and to the American people”.

    Perhaps I missed that however, I would think in this period of essential renewal, that America needs to consider it’s value system and what does take priority when a crisis happens – is the ‘land of the free’ more important than commercial agreements or, is there a reversal so that financial friends come out on top?

    Need there be a division? In some cases, not sure you can escape that.

  2. Ed Burghard

    October 18, 2010

    Susan, I believe your questions are genuinely thought-provoking. I am looking forward to reading the perspective of others. What impact has global sympathy played in America’s rating?

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