Archive for November 2010

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Creating an Effective Online Presence

Tuesday, November 30th, 2010

One of the most thought provoking statistics I have come across is DCI’s finding from a national survey conducted among U.S. CEOs in 2008 – 71% of the time a short list of locations to consider for capital investment is created without talking to an economic development professional. The implication is that for 71% of […]

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Category Social Media | Tags:

Improving Organizational Performance

Tuesday, November 23rd, 2010

In my early years as a manager, I attended a training seminar where the instructor paraphrased Confucius and counseled the class that “Every journey begins with a single step”.  That bit of timeless wisdom has stuck with me ever since.  When faced with an overwhelmingly complex challenge, I always remember that counsel, take a deep […]

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Category Leadership | Tags:

Influences On Capital Investment Decision Making

Wednesday, November 17th, 2010

One of the most important things I have learned in my branding career is that decisions are made with the heart and rationalized with the head. That means emotion matters. But, too often the capital investment decision is viewed through a rational lens. To win more deals, you need to speak to the heart and […]

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Changing Attitudes About Your Community

Monday, November 15th, 2010

One of the most difficult challenges in place branding is to change how people feel and think about your community. In general, people tend to be reluctant to let go of preconceived notions even when they cannot remember how they first came to believe them. Yet, in order to successfully attract, retain and expand capital […]

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Benchmarking for Tactical Success

Wednesday, November 10th, 2010

Copying another Organization’s marketing plan is rarely an effective way to be successful. Every community faces a unique challenge in attracting, retaining and expanding capital investment. But, there is a lot to be learned from benchmarking the choices and experience of other economic development professionals. We are facing a period of large budget gaps at […]

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Holistic Place Marketing Planning

Monday, November 8th, 2010

“Synergy is the highest activity in all of life.” Stephen Covey Since we are all starting to finalize our community marketing plans for 2014, I thought I’d share my experience with holistic planning in product and corporate branding as a way to help you create even more effective programming. In a world of shrinking budgets […]

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When The Music Stops

Monday, November 1st, 2010

I can remember playing musical chairs as a child. The stylus would drop on the 45 and we would walk around and around a set of chairs placed in a circle with one less chair than the numbers of players. Nobody knew who was winning or losing as long as the music was playing. But […]

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