Archive for August 2011

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Is Your Anchor Sinking or Saving Your Region?

Tuesday, August 30th, 2011

In a recent panel discussion, I was asked a provocative question – “Can Michigan succeed if Detroit fails?” I found it interesting because the question forces you to try and understand the interdependent dynamics between MSAs and their surrounding areas. I responded by using the analogy of an ““anchor store”” in a shopping mall. An […]

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Collaborate For Greater Success

Sunday, August 28th, 2011

I was invited to participate on a panel discussion at the recent Michigan Economic Developers Association meeting held August 23rd – 25th. The focus of the discussion was the “Future of Economic Development in the Midwest”. My comments by and large centered on the increasing role of collaboration as a strategy for driving cost efficiencies […]

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Make an Authentic Promise

Wednesday, August 24th, 2011

  One book I periodically reread is “Over Promise and Over Deliver” by Rick Barrera. I like the book because the focus is on understanding the core promise you are making and then systematically working to ensure every meaningful touch point is designed to deliver the promise in an authentic way. As with all books, […]

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10 Questions to Ask About Your Advertisement

Monday, August 22nd, 2011

“Half the money I spend on advertising is wasted, and the problem is I don’t know which half.” – Lord Leverhulme   TEN KEY QUESTIONS TO FIGURE OUT IF YOUR AD IS WASTE   Is the advertisement focused on communicating your community’s promise? Does the advertisement make you want to learn more? Do you feel rewarded for […]

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Brand America Must Do Better

Thursday, August 18th, 2011

In prior posts I’ve commented on the growing competitiveness for foreign direct investment. How Competitive is Brand America For FDI? The data clearly indicate Brand America is losing share of FDI inflow dollars. Both Brand Asia and Brand EU are outperforming Brand America. Today I read an article entitled “The Next Economic Powers: The Paradigm […]

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10 Tips For Successful Regional Collaborations

Tuesday, August 16th, 2011

I participated in a panel discussion on “The Future of Economic Development in the Midwest”. One of the key messages I delivered is the increasing importance of Regional collaboration as a way to improve both efficiency and effectiveness of local economic development activities. The cost of building a brand for your community has growing exponentially, […]

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Is Manufacturing a Key Enabler of Innovation?

Wednesday, August 10th, 2011

Over the years I have listened to the discussion about America having to transition from a focus on manufacturing to a focus on innovation. Here are some of the more recent things I have been exposed to. Gary Shapiro (President and CEO of the Consumer Electronics Association) wrote an article for Forbes Magazine entitled “Innovation, […]

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Branding Versus Marketing

Monday, August 8th, 2011

Recently I have had a number of discussions where the terms marketing, advertising and branding have been confused. Clarity on definition is important if you are responsible for working on developing a branding plan for your community. Advertising “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, […]

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Why Do Most Print Advertisements Fail?

Wednesday, August 3rd, 2011

Print advertising can be an excellent way of sharing the story of your community with potential capital investors, if done well. Unfortunately, most of the advertising I see published in professional journals like Site Selection Magazine or Area Development Magazine is poorly designed and likely to fail. The unfortunate thing is the economic development organizations […]

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