Archive for September 2011

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Designing The Future – Gap Analysis

Friday, September 30th, 2011

Secret To Winning? – Extend Your Competitive Advantages And Reduce Your Competitive Disadvantages I had an interesting conversation the other day. We were talking about how to move the needle on job growth and build a sustainably stronger economy. Of course none of us had an obvious solution to the challenge. But, from a process […]

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Four Step Process For Building A Brand

Tuesday, September 27th, 2011

Building an effective community brand is tough work. But, it helps to have a proven process to guide you. Here is a four-step process that I advocate and teach. The model is conceptually easy, but the implementation requires a good deal of thought. Four Step Model WHO – The first step is to define your […]

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Sometimes You Get What You Ask For

Sunday, September 25th, 2011

One key to getting the most from your partnership with a creative Agency is to be extremely clear up front on your expectations for every project you ask them to do. Unfortunately, too often Organizations hire Agencies hoping they will simply “work their magic” and deliver results with minimal supervision or engagement. After all, if […]

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Bringing Manufacturing Back To The U.S.

Thursday, September 22nd, 2011

At the recent IEDC Conference in Charlotte, NC, I had an opportunity to participate in an event sponsored by Atlas Advertising that explored the decision process for selecting a manufacturing location. Ben Wright, CEO of Atlas Advertising, hosted a panel debate between a team representing Brand America, and a team representing Brand International. I learned […]

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Foreign Direct Investment is Important to Economic Prosperity

Tuesday, September 20th, 2011

At this year’s International Economic Development Council Annual Conference in Charlotte, NC, the role of foreign direct investment (FDI) as an enabler of success for the U.S. economy was front and center in a number of break-out presentations and private discussions I had with experts on the subject. One great source of information was the […]

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Breaking New Data On Best And Worst States For Business

Monday, September 19th, 2011

Development Counsellors International (DCI) released the results of their most recent quantitative research survey of executives with site selection responsibility at the IEDC meeting in Charlotte, NC this morning (9-19-2011). The report is titled “A View From Corporate America: Winning Strategies in Economic Development Marketing”. DCI first conducted this survey in 1996 to help economic […]

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6 Things To Never Do In Promoting Your Community

Wednesday, September 14th, 2011

  “Never interrupt your enemy when he is making a mistake.” ― Napoleon Bonaparte   Building a compelling image for your community is challenging on a good day. But there are a few mistakes that will make success impossible. In my experience, I see these mistakes made too often in economic development. How many of these […]

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5 Tips For Branding Yourself

Tuesday, September 13th, 2011

“Your brand is what people say about you when you are not in the room” Jeff Bezos, Founder of Amazon One of the best ways to understand how the principles of community branding work, is to try and brand yourself. It is important to appreciate self-branding is not a new concept. In fact, there are […]

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Category Place Brand Building | Tags: Tags: ,

Today We Are All Americans

Sunday, September 11th, 2011

I was attending an executive seminar on brand building with my colleagues at Procter & Gamble when America was attacked.  I will never forget the emotions of that day.  Like many people, it was a defining moment in my life.  The words of a French woman interviewed by a reporter still make me emotional when […]

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Category FDI | Tags: Tags: , ,

Is Advertising a Waste of Money?

Monday, September 5th, 2011

    “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” Steuart Henderson Britt, Marketing Management and Administrative Action   UPDATED June 18, 2015 I am amazed at how often I hear economic development professionals claim that advertising simply doesn’t work. When I […]

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