Archive for November 2011

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Lessons From The CBS Show – Survivor

Wednesday, November 30th, 2011

For those of you who have not had the opportunity to watch it, Survivor is a television reality show. Contestants are dropped in the wilderness and told they need to outwit, outplay, and outlast their competitors to become the “sole survivor”. The interesting twist is the use of a judging panel of contestants who were […]

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Category Leadership | Tags: Tags: ,

Who Are You Really?

Monday, November 28th, 2011

Tom Peters book “the brand you 50” is a great read. I often find myself revisiting the book for personal inspiration. The concept of the book is to provide guidance on how to transform from an employee to a brand that people want to engage with. Today, I decided to reread a few sections. I thought […]

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Category Image, Leadership | Tags: Tags: ,

Six Reasons Strategic Plans Fail

Sunday, November 27th, 2011

However beautiful the strategy, you should occasionally look at the results. Winston Churchill With every new calendar year typically comes a comprehensive review of your strategic plan. The intent of the review is to ensure the strategies and tactics selected are still the best choices moving forward, and make certain the organization action plans are […]

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Category FDI | Tags: Tags: , ,

You Can Avoid The Boom-Bust Cycle

Wednesday, November 16th, 2011

I recently read a policy working paper authored by Susan Cristopherson and Ned Rightor entitled “How Should We Think About the Economic Consequences of Shale Gas Drilling?” . In the paper, Susan provides a description of the potential for communities to experience an economic ‘boom-bust’ cycle. To describe the driving reason for the potential, she […]

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Category Shale Gas, Strategy | Tags: Tags: , ,

Values-Based Leadership

Tuesday, November 15th, 2011

On any given day, the global economic crisis can really shake your faith in the leadership of today’s corporations. Here are some of today’s (November 15, 2011) headlines: Eurozone Economy Barely Advances in Third Quarter Occupy Protesters Camp Out in Various US Cities India’s Second largest Airline Reports Record Losses China Rebuffs Obama’s Criticisms on […]

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Category Leadership | Tags: Tags: ,

Who Is Your Target Audience?

Monday, November 14th, 2011

  Typically this question gets a quick knee-jerk response. “We focus on talking to CEOs”, is generally the prevailing answer. But, is that the best answer to the question? I thought it would be helpful to expand on a previous post and share some insights into the CEO target audience for you to consider as you […]

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Creating Your Marketing Plan

Tuesday, November 8th, 2011

It is that time of year again. It is the time when your marketing and communication plans are due. Typically, you list a set of tried and true tactics, assign a cost estimate, and maybe add a little social media for good measure. But, have you ever thought strategically about the underlying structure of your […]

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Category Promotion, Strategy | Tags: Tags: , ,

What Would Steve Jobs Do?

Sunday, November 6th, 2011

I recently read a great piece about Steve Jobs on ChiefExecutive.net. The article was titled ‘The Real Lessons From Steve Job’s Career”. While we’ll never know for certain how Steve Jobs would apply those lessons to economic development, I decided to try my hand at interpreting the lessons in that context. How To Win The Economic […]

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Differentiate or Be Ignored

Thursday, November 3rd, 2011

One of the branding thought-leaders I admire is Kevin Lane Keller. Kevin is the E.B. Osborn Professor of Marketing at Amos Tuck School of Business Administration at Dartmouth College. Previously he was on the faculty of the Graduate School of Business at Stanford University, where he also served as the head of the marketing group. […]

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You First Need To get Noticed

Tuesday, November 1st, 2011

I have previously written about the importance of having a strong Internet presence for your community if you hope to compete for capital investment. You may recall the data I have cited from the most recent DCI national study among CEOs indicating 76% of the time a short list of locations has been created before […]

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