Archive for February 2012

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The Wisdom of The Mountain

Tuesday, February 28th, 2012

I am taking my first trip to China in May, so I have been researching the country and its culture. In the process, I came across a parable called “The Wisdom of The Mountain”. This parable highlights the importance of valuing diversity of perspective. It argues that to truly see all sides of an opportunity […]

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Category Leadership | Tags: Tags: , , ,

Visioning – The Art of Productive Dreaming

Monday, February 27th, 2012

Setting a clear vision for what is possible is key to discontinuous performance. I have always had a personal need to be driven by a big, bold vision. At P&G, the vision of “Touching Lives, Improving Life” was powerfully motivating to my colleagues and me. Just the concept of my work contributing to changing the […]

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Category Leadership | Tags: Tags: , ,

Successfully Managing The Place Branding Exercise

Sunday, February 26th, 2012

Defining your community’s relevant, competitive and authentic brand promise is hard work. It is a combination of science and art. You have to have a solid process, you have to do the research, and it is a huge help to have a third-party interpret the data without a preexisting bias. Too often, communities decide to […]

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5 Key Leadership Skills

Tuesday, February 21st, 2012

One of the lessons I got early in my career is that business is about people. If you don’t like people, then you shouldn’t be in business. Yet, in practice many leaders seem to behave as though success is achieved not because of people, but in spite of people. They struggle because it is so […]

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Category Leadership | Tags: Tags: ,

Right Tool For The Right Job

Monday, February 20th, 2012

Situation You contract with a Place Branding Agency to help you determine the best way to position your community with CEOs so you can attract more capital investment opportunities. They recommend you invest in qualitative concept research and develop three positioning statements to evaluate. One concept positions your community as having a highly skilled labor […]

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Brand America is Fragile

Monday, February 13th, 2012

Robert Kagan of the Brookings Institute has authored a new book entitled “Why The World Needs America”.  Robert is an expert on Egypt, the Middle East, U.S. national security and U.S.- E.U. relations. He is a senior fellow in foreign policy at the Brookings Institute. I read an article he recently authored for the Wall […]

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Category FDI, Place Brand Building | Tags: Tags: ,

Message Map

Monday, February 13th, 2012

One of the most challenging things in branding is ensuring the consistent delivery of your brand promise across all touch points. This is true in product and corporate branding, and especially true in place branding where a community’s citizenry can play such an important role in your communication mix. A tool I have found to […]

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Keys To Making a Message Go Viral

Wednesday, February 8th, 2012

I am amazed at how many Organizations have adopted social media with the assumption that their messages will get greater exposure as a result of going “viral”. But, unfortunately that assumption is usually wrong. Most messages don’t go viral and the ultimate reach ends up being considerably less than desired or required for success. I […]

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Articulating Your Brand Promise

Monday, February 6th, 2012

I recently had breakfast with my former Procter & Gamble business unit President, and now good friend. He challenged me to author a piece that explained what great place branding looks like. I decided to take his counsel as motivation for writing this post on the importance of having a clearly written brand promise to […]

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