Archive for July 2012

Tips For Successfully Managing a Brand

Sunday, July 8th, 2012

Strengthening Brand America – Tips on how to successfully manage a brand.

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Site Selectors Comment on Social Media

Friday, July 6th, 2012

Strengthening Brand America – Site selectors share perspective about social media as a communication channel.

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What is Place Branding?

Thursday, July 5th, 2012

Strengthening Brand America – Place branding defined.

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Primer on Focus Groups

Wednesday, July 4th, 2012

Strengthening Brand America – Effective use of focus groups in marketing.

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