Archive for November 2012

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2012 Global Greenfield Investment Trends

Thursday, November 29th, 2012

This is a great report and worth your time to read. You can also see state level data through 2010 by visiting this link – http://strengtheningbrandamerica.com/tools/database/ fDi Report 2012 An essential report containing high value data, analysis and strategic insight for individuals involved in crossborder investment.The past few years have been tumultuous for the world economy […]

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Personas As A Tool For Effective Communication

Monday, November 19th, 2012

  Understanding the CEO and key influencer groups you are working on convincing that your community should be on their short list of consideration for business expansion is key to success.  One technique to better understand your WHO target is to create a written persona that describes them. What is a Persona? A persona is […]

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How To Write An Elevator Pitch

Monday, November 19th, 2012

I recently read a great post on how to create an effective elevator pitch. After I read it, I thought how important it is for every community to be able to articulate its core brand promise in the form of an elevator pitch. This would be an interesting way to assess if everybody involved in […]

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Intuition – The Emotion We Often Forget

Monday, November 12th, 2012

In my on-going research on the role of emotion in economic development, I keep finding blog posts that referenced a studied entitled “Proving The Value of Emotion in B2B Marketing Communications” completed by Upshot an integrated marketing agency located in Chicago.  Here is an excerpt from the study summary that establishes the research hypothesis – “Why are […]

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To Win More Deals Start With Answering The Question “Why?”

Tuesday, November 6th, 2012

As promised, here is some additional learning on the role of emotion in decision-making. My last post on this subject shared what I learned about the science behind emotion in decision-making. This post focuses on how economic development professionals might use emotion to ensure full consideration for their community as a location option for capital investment. […]

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What Role Does Emotion Play In The Capital Investment Decision?

Monday, November 5th, 2012

I have started authoring a new e-Book to share some market research data on the drivers of capital investment decisions. As part of the background for the eBook, I researched the role of emotion in business decision-making. This is an area most economic development professionals associate with B2C efforts not B2B. The prevailing belief is […]

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2012 LiveXchange Conference

Thursday, November 1st, 2012

I had the opportunity to speak at the Business Facilities LiveXchange conference this week.  For those of you unfamiliar with the program, LiveXchange is a novel annual business to business event that connects senior level corporate executives actively searching for new locations for their relocation. expansion, or consolidation projects with leading economic development professionals from […]

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