Archive for January 2013

Experience MasterPlanning

Tuesday, January 1st, 2013

  Malcom Allan, Managing Director of Place Matters, recently shared a white paper with me entitled “Experience Masterplanning”. Malcom presented the paper at the 2012 Destination Branding and Marketing Conference. The paper highlight’s Malcom’s thinking on the need for place and destination marketers to recognize the need for creating a robust strategic plan and deployment […]

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