Archive for May 2013

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Sensible Approach To Social Media

Monday, May 27th, 2013

“If you do not have great content it does not matter at all how you deliver it.”  Author Unknown I have been thinking and studying about social media for some time now in an attempt to wrap my brain around the most effective way to think about it as a branding channel. It is a […]

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Business Facilities LiveXchange Conference – Day #2

Tuesday, May 21st, 2013

“The first problem for all of us, men and women, is not to learn, but to unlearn.” Gloria Steinem This post provides my notes from the 2nd day of the Business Facilities LiveXchange Conference.  The overarching theme over the two days has been the growing importance of skilled labor as a differentiator between locations and […]

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Business Facilities LiveXchange Conference – Day #1

Monday, May 20th, 2013

  “Here is a simple but powerful rule … always give people more than they expect to get.” — Nelson Boswell My Day #1 Conference Notes When I attend conferences, I like to attend the sessions and take notes. At first, I was doing this for my own reference. But, when I started posting my […]

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Strategic Planning – 4th in A Series

Sunday, May 19th, 2013

“What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.” – John E. Jones Here are the first three posts in this series: Strategic Planning – 1st in A Series Strategic Planning – 2nd in A Series Strategic Planning – 3rd in A Series Supporting Systems and Measures […]

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Concept Development

Wednesday, May 15th, 2013

“There is nothing worse than a sharp image of a fuzzy concept.” Ansel Adams One of the more challenging tasks in branding is defining the brand promise. The process used to do so is called concept development. In the context of place branding, a concept is a description of the needs your community will satisfy […]

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Take Time

Tuesday, May 14th, 2013

“One day your life will flash before your eyes. Make sure it’s worth watching” ― Gerard Way One of the challenges in branding is the time demand it makes on practitioners. To be highly effective, brand builders often work long hours and even when not working are strategizing about how to strengthen their brand’s equity. For […]

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Strategic Planning – 3rd in A Series

Monday, May 13th, 2013

There is more than one path through the palms to the beach. -Hawaiian Proverb  In the first two posts of this series on strategic planning, I introduced the five key strategic questions that need to be answered and offered guidance on thinking through the “Where to Play” question. Strategic Planning – 1st in A Series […]

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Gauging The Dream

Friday, May 10th, 2013

“The American Dream is that dream of a land in which life should be richer and fuller for everyone, with opportunity for each according to ability or achievement.” … James Truslow Adams It was both an honor and a thrill when I was approached by Site Selection Magazine to author an article describing the work […]

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