Business Courier Article – June 2013

Ed Burghard

COMMIT TO CATALYZING A CHANGE

Many of you have been asking about the work I am doing, what it entails, why I do it, etc.. Chris Wetterich, a reporter for the Business Courier recently asked me many of the same questions. Chris published the interview and titled it – “He’s out to boost Brand America – one town at a time”.

Here is the link - Business Courier Article 2013

I think Chris did a good job capturing the driving reasons why I do the work. Hopefully it will provide you additional perspective.

I am working hard at increasing awareness of the Strengthening Brand America Project. But, like anything worthwhile it could use some help from friends. The great news is that it doesn’t cost a dime to help. Here are some ways that will make a real difference.

6 WAYS TO HELP

TWITTER

Follow the program on twitter. I try and tweet about things I see in economic development I believe are worth sharing. I don’t tweet every day. But what I do tweet about I think you’ll find valuable. Of course retweeting is encouraged ;-)

FACEBOOK

If you are a Facebook member, then like the Strengthening Brand America page. It is an easy way to keep up with my blog posts as well as information about place branding from around the world. Encourage your friends to like the page as well.

LINKEDIN

If you are a LinkedIn member, please join the Strengthening Brand America Group.

RSS FEED

Sign up for an RSS feed to stay informed about when new blog posts are available.

REGISTER

Register on the Strengthening Brand America website (top right hand side of the screen). It is free and I will send you an email update roughly once a month.

BRAND AMERICA NEWSPAPER

Register to get free daily news on place branding. I created this paper.Li publication to keep you informed.

SCOOPIT

Follow news about place branding that I curate on Scoopit.com. It is fun, easy and free

IF YOU ARE A PROFESSIONAL MARKETER

One of the key goals of the Strengthening Brand America Program is to connect private sector marketers with those working in the private sector so there can be a transfer of knowledge and ideas.  Please take a moment and share your thought by leaving a comment on the blog posts you read.  Thinking about taking your learning from the world of product and corporate branding and reapplying it in the world of place branding is both challenging and fun.  I encourage you to participate and look forward to reading your thoughts.  Everybody wins when you decide to share.

DISCUSSION

I’d love to hear your reaction to the Business Courier article. Please leave a comment.

Read About My Journey To Learn More About The American Dream

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