Finding ways to encourage workers to get additional training so they can advance to higher paying skilled labor positions is a real challenge. And yet, having access to a skilled labor pool to support Company attraction, retention and expansion is critically important for successful economic development.
So, how do you engage and motivate residents to invest the time and energy to improve their knowledge and skill levels?
Here is an advertising campaign focused on that challenge. I think the campaign is simply remarkable. It does a great job of nailing the 10 Questions to Evaluate Advertising that I wrote about previously.
The campaign is attention getting. It creates interest. For residents who feel trapped in their current job, the campaign creates an emotional desire to take action.
To see the campaign, simply click on the image above. It will be best viewed on a laptop, so my apologies in advance to mobile readers. You may also want to ZOOM IN on the image to view each advertisement in more detail. I really think you will enjoy the creativity and cleverness of this approach.
My hope is that this campaign serves as an illustration that it is possible to create something that has the potential to motivate people to improve their skills. I also hope it inspires your work in this area.
Share Your Perspective
Are you as enamored as I am with this campaign? What do you like about it? What do you think could be improved? Does it hit or miss the mark?