Diversity Friendliness – Key To Competing For FDI

Ed Burghard

“Diversity: The  art of thinking independently together.”

Malcolm Forbes

I was recently asked to author an article for Red Hot Location’s FDI Report, a Site Selection Magazine publication.  I decided to illustrate how Xavier University’s American Dream Composite Index data can be used by multinational companies looking to determine where to locate operations in the U.S..  Below is a look at the opening paragraph, followed by a link to the full article.

Please take the time to read the full article and leave a comment with your thoughts.  Also take the time to check out some of the previous issues of the FDI Report.  I think you’ll find it a valuable resource.

ARTICLE:

Article Headline copy

By Edward Burghard,
CEO The Burghard Group LLC,
www.strengtheningbrandamerica.com

When multinational corporations make a site selection decision, not only do they need to determine the potential location’s ability to deliver on the mandatory project parameters, but they also have to consider the location’s receptivity to foreign direct investment (FDI). A Puget Sound Regional Council paper entitled “Attracting Foreign Direct Investment To Your Community” framed the importance of a community’s diversity friendliness this way – “Overseas operations are usually integrated into the management structure of the parent firm, so executives will often rotate through various locations. It is helpful if these postings are viewed not just as professionally rewarding, but also personally rewarding.”

Read More Here … FDI Report copy

DISCUSSION

I would love to hear the experience of economic development professionals or ste selection consultants who have hands-on experience with FDI attraction and/or retention.  How important was the community’s receptivity to diverse cultures and thinking in the final location decision?  What can a community do to improve its diversity friendliness?

Leave a comment with your thoughts.

Read About My Journey To Learn More About The American Dream

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3 Comments so far

  1. […] “By Edward Burghard, CEO The Burghard Group LLC, http://www.strengtheningbrandamerica.com. When multinational corporations make a site selection decision, not only do they need to determine the potential location's ability to deliver on the …”  […]

  2. Sarah

    May 24, 2014

    Yes it’s ridiculous how concerns such as this one start looking ridiculously pointless when compared to the world events. Another section of the cold war, the actual authentic war that erupts, Russia-China gas offer axis… And here we’re with your socialmedia troubles, – may we see the world has improved? I am not saying what you write about is unnecessary, I’m stating a certain level of detachment is healthful. Thanks, Sara

  3. Edward

    May 24, 2014

    In my opinion, the tragedies of the world are no excuse to ignore self-improvement. There are always tragedies to deal with. It does not relieve us from the responsibility of being the best nation possible.

3 Responses to “Diversity Friendliness – Key To Competing For FDI”




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