Archive for November 2013

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Some Easy Questions To Help You Evaluate Your Communication Effort

Tuesday, November 26th, 2013

Objectively evaluating brand communication can be overwhelming if you do not have a process to follow. I thought it might be helpful to provide some questions you should ask whenever you are evaluating the quality of your interactive, print, or display communication.  Remember this is not an exhaustive list of questions you might ask.  Instead, […]

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Features Tell – Benefits Sell

Sunday, November 24th, 2013

“As you have noticed, people don’t want to be sold to. What people do want is news and information about the things they care about.” Larry Weber, Author of Marketing to the Social Web A benefit describes how the community’s promise improves the lives of its residents.  It should answer the question, “What’s in it for […]

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Place Branding – The Story of Bejing, China

Tuesday, November 19th, 2013

“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.” — Watts Wacker, Jim Taylor and Howard Means The Visionary’s Handbook: Ten Paradoxes That Will Shape the Future of Your Business I had an opportunity to travel to China  and visit a number of […]

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What You Need To Know To Write More Effective Emails

Tuesday, November 19th, 2013

Email is easy if you want it to be. Simplify before you get complicated. When I first started my career at Procter & Gamble, I was introduced to the one-page memo. This method of communication was invented in P&G. It was not only its one page length that revolutionized written communication within P&G. But, it […]

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Target to W.I.N.

Sunday, November 17th, 2013

Your Community Does Not Belong In Industries Where It Cannot Be The Best … paraphrased from a quote by Philip Kotler My 4-W model of branding starts with defining WHO you want to communicate with.  Focusing your investment in communicating with people that are likely to have a genuine need for your brand promise is key […]

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Place Branding – The Story of Regina, Canada

Wednesday, November 13th, 2013

“We are not what we know but what we are willing to learn.” Mary Catherine Bateson One of the things I absolutely love is when readers send me resources to consider adding to the Strengthening Brand America website.  I love it because that is the type of thing professional communities of practice do, they share […]

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Attract & Convert More Quality Leads

Monday, November 11th, 2013

“The Lead Generation Process Starts By Finding Out Where Your Target ‘Lives” On The Web.” … Wayne Davis I am constantly reaching out to Organizations that have expertise I believe may be helpful to the economic development profession understanding of place branding.  Not surprising, many do respond and offer tools and advice that can help […]

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What You Need To Know About Evaluating Your Email Campaign

Monday, November 4th, 2013

“Are you too busy for improvement? Frequently, I am rebuffed by people who say they are too busy and have no time for such activities. I make it a point to respond by telling people, look, you’ll stop being busy either when you die or when the company goes bankrupt.” Shigeo Shingo I have been […]

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