Archive for January 2014

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Guest Blog Post – The Sport of Branding For Economic Bounce

Wednesday, January 29th, 2014

Wine festivals, food and music events and marathons for amateur and professional runners are among the strategies traditionally employed by cities to brand themselves and boost civic vitality. But, how else can you use event marketing to help brand your community?

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What is a Positioning Statement?

Sunday, January 26th, 2014

When the meaning is unclear there is no meaning. Marty Rubin Have you ever tried to explain branding to a non-marketer? If so, you’ll know that it’s difficult because the terminology is confusing. In a professional field that focuses on making communication transparent, we have done a marvelous job of obfuscating a conceptually simple subject. […]

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Insights Into Effective Benefit Visualization

Monday, January 20th, 2014

A Picture is Worth a Thousand Words. Have you ever tried to visualize your community’s brand promise? If so, you’ll know that it’s difficult because it is hard enough to communicate your promise in words let alone a picture. So what do you do? Start with a better understanding of the process that leads to […]

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Tips On Creating Great Print Advertising

Tuesday, January 14th, 2014

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. Steuart Henderson Britt Have you ever used print advertising in your communication mix? If so, you know how challenging it can be to communicate your brand promise in this medium because readers […]

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What You Need To Know To Manage Alliances

Sunday, January 12th, 2014

Few organizations have everything that they need. You may need money, leads, or capability. No matter what you need, there is someone who has it. That someone is a potential Partner. Curtis E. Sahakian     Have you ever had to work with another Organization to deliver a project you have been assigned? If yes, […]

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Which Nation Is Seen As The Biggest Threat To Global Peace?

Tuesday, January 7th, 2014

There is nothing wrong with America that cannot be cured by what is right with America. William J. Clinton Have you ever thought about which nation is the biggest threat to world peace? Is it Iran or Pakistan?  Or, maybe it is China or Russia? You may be shocked by the results of a recent […]

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Simple Guidelines For Great Promotional Messaging

Tuesday, January 7th, 2014

The single biggest problem in communication is the illusion that it has taken place. George Bernard Shaw Have you ever tried to write killer copy for your promotional tactics? If so, you’ll know that it’s difficult because communicating messages succinctly and effectively isn’t as easy as most people think. It takes creativity and persistence to […]

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How Do You Create A Personal Brand Persona?

Sunday, January 5th, 2014

Your brand is what people say about you when you are not in the room Jeff Bezos, Founder of Amazon Have you ever tried to create an objective assessment of yourself? If you have, you know that under the best scenario it’s difficult because we tend to be blind to our real opportunities for development […]

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Self-Branding: Using The Meyers-Briggs Tool

Friday, January 3rd, 2014

“Knowing yourself is the beginning of all wisdom.” Aristotle Have you ever tried to create a brand persona for yourself? If so, you’ll know that it’s difficult because you may be misled because your self-perception and how others see you may be very different. So what do you do? Many people (including myself) have found […]

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