Archive for February 2014

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2013 American Dream State Report Card

Monday, February 24th, 2014

The Newly Released 2013 American Dream State Ranking Report includes a Report Card grading states on their progress in enabling residents to more easily achieve their American Dream.

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New 2013 American Dream State Ranking Report Published

Sunday, February 23rd, 2014

The Newly Released 2013 American Dream State Ranking Report identifies states where residents feel they can most easily achieve their American Dream.

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What You Need To Know About Sales SPIN

Tuesday, February 18th, 2014

People do not buy from salespeople because they understand their products but because they felt the salesperson understood their problems. Neil Rackham   Have you ever tried to use a consultative selling approach? If so, you’ll know that it’s difficult because you have to understand the other person’s real needs even if they are not […]

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Want to be successful? Try hiding.

Sunday, February 16th, 2014

Quiet time is Important. The world is a battlefield so why would you not prepare yourself for battle?! You want to be even more successful? Try hiding. I know it sounds crazy, but hiding can actually be a great enabler of success.  We are all inundated with requests for help and a never-ending list of […]

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Harnessing The Power Of Social Media

Wednesday, February 12th, 2014

92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service. Paul M. Rand, Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business   Have you ever tried to […]

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If You Want To Win You Need To Define Where To Play

Tuesday, February 11th, 2014

  The Odds of Hitting Your Target Go Up Dramatically If You Aim At It Mal Pancoast Have you ever tried to define “Where to Play” for your community?  If you have, you know it is often a real challenge.  The answer is typically defined based on industries (NAICs).  To help you make the best […]

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In Great Promotion The Ad Idea Is Key

Tuesday, February 11th, 2014

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett   What is an Ad Idea? It is the creative transformation of a brand’s strategic benefit into a memorable and persuasive executional idea. Four Characteristics of a Great Ad Idea 1. About the benefit. Ad ideas […]

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Tips On How To Make Writing A Marketing Plan Easier

Thursday, February 6th, 2014

The task is not so much to see what no one yet has seen, but to think what no body yet has thought about that which everyone sees. Arthur Schopenhauer Have you ever tried to write a Marketing Plan? If you have, you know that despite how easy it sounds, the process can be exhausting […]

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Op Ed – The American Dream: Who is Accountable?

Tuesday, February 4th, 2014

“The American Dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of […]

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Teams – Are They a Smart or Stupid Organizational Choice?

Monday, February 3rd, 2014

Coming together is a beginning. Keeping together is progress. Working together is success. Henry Ford Have you ever tried to get a group of people together and have them operate as a high-performance team? If yes, you’ll know that it’s difficult because a group of people does not a team make.   A team is a […]

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