5 Ways to Turbocharge Your Website

Ed BurghardThere are no traffic jams along the extra mile.

Roger Staubach

According to a DCI study of business executives, 76% of the time a short list of potential locations for capital investment is created without ever speaking with an economic development professional.  That finding implies companies looking to make an investment are conducting their own research.  And, most of that research is being done online.

If You Want Your Community To Be Considered For Capital Investment, It Must Have a Strong Online Presence

We all know the name of the game in site selection is to work hard at helping our communities get attention and then working even harder at helping them avoid elimination as companies perform due diligence.  Getting on the list and staying on the list is far from easy.  With more and more companies doing their own online research it is critically important your website does a good job of getting visitors the right information needed to conclude that your community is worth a closer look.

Website design is big business for consultants.  And it is getting bigger, according to specialists of web development Houston.  Unfortunately, the quality of advice consultants provide is not consistent.  It is too easy for them to hide behind techno speak and deliver a website that simply isn’t good enough to get the job done. Learn more about unique and creative designs.

There is Hope

Jim Walton is one of the people I include on my short list of consultants who get it and can be trusted to add value for their fee.  Jim recently authored a post entitled “5 Ways to TurboCharge Your Economic Development Website”.

In the post, Jim shares practical advice on what makes an effective website.  His 5 points are easy for you (or your team) to evaluate.  If you do not judge your website as excellent in any of the 5 areas Jim discusses, then you should take quick action to fix it.

Here is an excerpt:

Over the years, we’ve conducted an ongoing study of web visitors like site selection consultants, c-suite executives, and real estate brokers, studying their likes, dislikes, and expectations. Having built and hosted numerous economic development websites, we’ve studied the visiting habits of these crucial audiences. As a result, we’ve learned a few things about what works and what doesn’t. In fact, we’ve identified upward of eighty points of differentiation that we factor into every site we build. Here are a few to get you started …

Free Website Evaluation

Jim is so passionate about the importance of an effective website to any community’s economic development effort, he is offering a free assessment.

If you’d like us to take a look at your website, just send me the link. We’ll gladly provide a free evaluation showing strengths, weaknesses, and suggestions for improvement.

Jim’s email address is – jim@brandaccel.com

Check Out The 5 Ways Jim’s Research Has Identified

Take a look at Jim’s blog post.  I think you will find it provides valuable insight and is well worth your time.  Also, consider taking Jim up on his offer of a free evaluation of your website.  I think you will also find doing that worth your time.

New Principles of Community Branding Training

Please check out Community Branding, hosted by @GoToTraining https://attendee.gototraining.com/25f7k/catalog/5993467927889241856

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  1. […] “The Burghard Group | Strengthening Brand America: http://t.co/6TVfBHalUO So true!”  […]

  2. […] “Ed Burghard There are no traffic jams along the extra mile. Roger Staubach. According to a DCI study of business executives, 76% of the time a short list of potential locations for capital investment is created without ever …”  […]

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