Archive for December 2014

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A Look Back At 2014

Tuesday, December 30th, 2014

We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called opportunity and its first chapter is New Year’s Day. Quote Attributed To: Edith Lovejoy Pierce. Look backs are a tradition of the New Year, and can be a lot of fun.  Below are […]

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A Holiday Gift

Wednesday, December 24th, 2014

The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things. Quote attributed to: Ronald Reagan One of the most amazing men I have met in my career is John Pepper, retired CEO of P&G.  I have had the opportunity […]

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American Dream Insights – December 2014

Monday, December 22nd, 2014

Interview with Xavier University Professor Dr. Gregory Smith Job environment and satisfaction with job benefits and security are part of the ADCI Economic sub-index. What do the December ADCI data suggest about people’s sentiment with respect to their job situation? Dr. Greg Smith: The job area continues to be a strength. Both the job environment […]

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Do You Know America’s Chief Marketing Officer?

Thursday, December 18th, 2014

“The last person I ever want working for me is someone who says ‘that’s not in my job description.” Quote attributed to: Neil Tyson My friend Andy Levine authored a blog post for Forbes about his interview with Vinai Thummalapally, the Executive Director of SelectUSA. Vinai has been in position for just over a year and […]

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Immigrants Are Key To Reinvigorating The American Dream

Thursday, December 18th, 2014

“The media tends to report rumors, speculations, and projections as facts. How does the media do this? By quoting some “expert”. Unfortunately, you can always find some expert who will say something hopelessly hopeless about anything.” Quote Attributed To: Peter McWilliams The academic world has been busy lately espousing points of view on the American Dream. […]

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A lot can happen in thirty years

Monday, December 15th, 2014

By Dick Heupel, director of community and economic development, Building Better Communities, Ball State University I have long marveled at Robert Zemeckis’ film Back to the Future. In it, Michael J. Fox’s character Marty McFly experienced intense culture shock when he accidentally traveled 30 years back in time in Dr. Emmett Brown’s (Christopher Lloyd’s) flux […]

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Second Study Suggests A Decline In Brand America’s Global Equity

Monday, December 15th, 2014

“Facts do not cease to exist because they are ignored.” Quote Attributed To: Aldous Huxley In an earlier blog post I commented on the poor performance of Brand America in FutureBrand’s 2014/15 Country Brand Index report. Brand America ranked #7 with Japan (#1), Switzerland (#2) and Germany (#3) taking the top positions. One day after […]

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New Report Suggests Brand America’s Global Equity Is Declining

Monday, December 15th, 2014

“The price of light is less than the cost of darkness.” Quote Attributed To: Arthur C. Nielsen Every year, FutureBrand ( a leading authority on brands and branding) publishes a global ranking of country brands. The country brand index (CBI) uses both quantitative and qualitative data to evaluate the strength of a country’s brand equity. […]

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Brand America’s Global Equity Takes A Hit

Thursday, December 11th, 2014

It has taken me awhile to come to grips with writing this post. I want to focus on the impact recent events are having on Brand America’s global equity.

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The Brand and Marketing Strategy for the Cork City Region, Ireland

Monday, December 1st, 2014

This post was first published on the Place Brand Observer blog.  The Place Brand Observer connects place branding thinkers, shakers and doers. It offers case studies and examples of city, region, destination and country branding, and provides insights into responsible, sustainable branding of places, including cities, regions, countries, nations, and destinations. On 1 October Malcolm Allan […]

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