SWOT Made Easy

“Working hard doesn’t necessarily mean being productive, unless it is accompanied with an effective strategic plan of action.”

― Edmond Mbiaka


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One of the things I love is when experts send me useful information to share with you.  It is a win:win situation.  I get some good material to blog about and you get some great information to use.

Jackson Hille, recently sent me a great new guide on how to conduct an effective SWOT analysis.  Here is what Jackson said in his email:

“Apart from your page that included Wikipedia’s SWOT Analysis entry, I was less than thrilled with the existing guides to SWOT Analysis on the internet. So, I called up my college mentor, Justin Gomer, a Lecturer at UC Berkeley, and we decided to team up and create, ‘An Essential Guide to SWOT Analysis.'”

Of course, thank you Jackson for the kudos on the Strengthening Brand America Project as a resource.  But, more importantly thank you for sharing your publication.  I can certainly rate to your frustration with the lack of simple descriptions on how and when to use SWOT analysis.  Through most of my career at Procter & Gamble I did an annual SWOT analysis for the brand(s) I was managing.  Many times I felt like there was a missing step that could only be described as “a miracle happens here”.  This new guide from Jackson and Justin helps fill in the blank.

Here is how Jackson describes the Guide:

“In my opinion, our guide is more thorough, up to date, and user friendly than any other existing SWOT Analysis guide. In the guide, there are templates for readers to immediately put our analysis and their ideas into action, and there are also SWOT Analysis examples for every sector of the economy, including one of Uber and DreamWorks.”

I hope you find An Essential Guide to SWOT Analysis a helpful tool in strengthening the quality of your strategic planning process.  At a minimum, it is an easy and educational read.  In case you’re wondering, you don’t have to register or pay for anything.  The Guide is published as a webpage. Jackson and Justin even give you free templates you can download to help facilitate the analysis.  They are sharing their Guide in the spirit of the Strengthening Brand America Project – to help you create more effective strategic plans that better enable residents of your community to achieve their American Dream.

Do Me a Favor

If you visit the webpage and check out the Guide (just click on any one of the hotlinks), leave a comment with your thoughts.  I would like to use your comments to encourage other subject matter experts to also share their knowledge with you.  Knowing readers care and will use the information is a powerful motivator for them to take the time to do so.

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