Archive for April 2018

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4 Principles For Online Marketing

Sunday, April 15th, 2018

Content builds relationships. Relationship are built on trust. Trust drives revenue. Online marketing can be very confusing.  In part, because cause and effect impact measures are challenging to find (with the noted exception of online sales).  But, there are four principles you can use to help guide your decisions in the online communication space.   […]

Campaign Deployment Advice

Wednesday, April 11th, 2018

Creative without strategy is called art.  Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task.   Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This […]

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