Sunday, April 15th, 2018
Online marketing can be very confusing. In part, because cause and effect impact measures are challenging to find (with the noted exception of online sales). But, there are four principles you can use to help guide your decisions in the online communication space.
Wednesday, April 11th, 2018
Creative without strategy is called art. Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task. Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This […]