Archive for August 2018

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Emotions In Advertising

Friday, August 17th, 2018

People don’t buy for logical reasons.  They buy for emotional reasons. Quote attributed to Zig Ziglar Talk to anyone involved in marketing and the conversation will quickly turn to the important role emotions play in successful communication.  Studies actually show emotionally charged events create powerful memories, and leveraged appropriately these memories can motivate people to […]

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