Archive for November 2018

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Six Characteristics Of a High Performance Board of Directors

Tuesday, November 13th, 2018

Governance is not management.  Governance provides guidelines for management. Photo by Tim Graf on Unsplash I was recently asked for thoughts on what makes Boards successful.  This is a challenging subject, although there is literature exploring the question.  To respond, I reflected on my time as Board Chair of an not-for-profit NGO and subsequently the […]

Doing Place Branding Effectively

Wednesday, November 7th, 2018

Remember It Is A Process. It Is Going To Take Time.  But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need.  […]

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Six Common Logic Mistakes In Marketing Plans

Thursday, November 1st, 2018

An Error Doesn’t Become a Mistake Until You Refuse To correct It quote attributed to Orlando Aloysius Battista Photo by Alvaro Reyes on Unsplash For many Brand Managers, this is the time when Management wants to review your Marketing Plan for the upcoming year and make a decision on your brand budget. Writing a Marketing […]

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