Archive for May 2019

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Controversial Thoughts On Brand Equity

Monday, May 20th, 2019

have you given any real thought to what brand equity really is? Or, have you simply accepted textbook descriptions of the concept? Are you focused on the right thing to make marketing choices that will build brand equity? If you have any doubt, or are even just curious, read my thoughts on what brand equity is and how it should drive marketing decisions.

A Relook At Social Media

Friday, May 17th, 2019

Social media seems to be a “must” for today’s marketers when creating their communication strategy. How should social media be considered and where does it fit into an overall media plan? Do the basic rules of effective communication apply or do you need a new understanding of communication because social media is so unique? This post tackles those questions.

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Category Social Media | Tags:

Top 5 Most Frequently Read Posts

Tuesday, May 14th, 2019

Thank you for visiting the website. This highlights the top 5 most frequently visited posts. You might want to check and see if you have read them all. They are all fairly short reads. I wonder if you will agree they should be the top 5.

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Category Measures | Tags:

What Is The American Dream?

Friday, May 10th, 2019

Learn about where residents are feeling they are achieving the American Dream to a statistically significant degree greater than national average. Discover the American Dream States and Cities. Is your location on the list?

How To Successfully Make Tough Decisions

Friday, May 3rd, 2019

During your career there is a good chance you will be asked to make more than one challenging decision.  A decision where there is no obvious right or wrong, and the consequences of taking action are anything but trivial.   Let’s face it, leadership is tough; and many decisions require trade-offs. Important decisions are often made even tougher […]

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Category FDI | Tags: Tags: , ,

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