A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

Doing Place Branding Effectively

November 7, 2018 at 12:05 pm, by Edward | No Comments | Tags: ,,,, | Category: Promotion, Strategy

Remember It Is A Process. It Is Going To Take Time.  But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need.  […]

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Emotions In Advertising

August 17, 2018 at 3:47 pm, by Edward | No Comments | Tags: ,,,,,, | Category: Promotion

People don’t buy for logical reasons.  They buy for emotional reasons. Quote attributed to Zig Ziglar Talk to anyone involved in marketing and the conversation will quickly turn to the important role emotions play in successful communication.  Studies actually show emotionally charged events create powerful memories, and leveraged appropriately these memories can motivate people to […]

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Planning Economic Development Events

July 31, 2018 at 10:14 am, by Edward | No Comments | Tags: ,,, | Category: Promotion

Guidelines to Make Your First Event a Successful One The US events market is booming as events are fast becoming a very important part of everyday business in the USA. Key players within organizations are realizing that business connections can’t always be made from behind a computer and that a successful event is the ideal […]

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4 Principles For Online Marketing

April 15, 2018 at 4:56 pm, by Edward | No Comments | Tags: ,,,,, | Category: Promotion

Online marketing can be very confusing.  In part, because cause and effect impact measures are challenging to find (with the noted exception of online sales).  But, there are four principles you can use to help guide your decisions in the online communication space.

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Campaign Deployment Advice

April 11, 2018 at 1:29 pm, by Edward | No Comments | Tags: ,,,,,, | Category: Promotion

Creative without strategy is called art.  Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task.   Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This […]

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How To Start A Blog For Your Community

January 16, 2017 at 10:54 am, by Edward | 1 Comment | Tags: ,, | Category: Promotion

Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers Blogging – The Opportunity For People To Get To Know Your Community Why Blog One of the biggest complaints from elected officials is that their community is the world’s best-kept secret. Paradoxically though they are reluctant to allocate […]

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Clarity In Advertising

August 18, 2016 at 10:11 am, by Edward | No Comments | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Promotion

Clarity Trumps Persuasion Quote attributed to: Flint Mcglaughlin I read an article that claimed the average person consumes about 74 gigabytes (9 DVDs worth) of data each and every day. We live in a world where information overload has become a major challenge. In order to cope, our brains create attenuation filters that allow processing of […]

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Bridging The Gap Between Social Media and Economic Development (Infographic)

April 27, 2016 at 11:49 am, by Edward | No Comments | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Promotion

We do not have a choice on whether we do social media, the question is how well we do it. Quote attributed to: Erik Qualman While we consider social media platforms like Facebook and Twitter to be unique and new, the reality behind it all, is that these websites are merely an evolution of discussion […]

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