A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

A Relook At Social Media

May 17, 2019 at 12:18 pm, by Ed Burghard | No Comments | Tags: | Category: Social Media

Social media seems to be a “must” for today’s marketers when creating their communication strategy. How should social media be considered and where does it fit into an overall media plan? Do the basic rules of effective communication apply or do you need a new understanding of communication because social media is so unique? This post tackles those questions.

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