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	<title>Strengthening Brand America</title>
	<link>http://strengtheningbrandamerica.com/blog</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Tue, 07 Sep 2010 11:56:56 +0000</lastBuildDate>
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		<title>How To Win: Time-to-Market or Incentives?</title>
		<description><![CDATA[Lately, I have been reading some of the scholarly work on tax incentive as an economic development tool. I admit, I am perplexed why so many economic development organizations choose to compete with incentive packages for capital attraction, retention and expansion projects. The practice is clearly widespread and well entrenched, so there must be something [...]]]></description>
		<link>http://strengtheningbrandamerica.com/blog/?p=385</link>
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		<title>A New Brand World</title>
		<description><![CDATA[I recently revisited the book A New Brand World to see if there is any learning I could reapply to economic development. The book describes 8 key principles for success. Below is my take on the implications of each principle when reapplied to economic development.
Principle #1 – Relying on brand awareness has become marketing fool’s [...]]]></description>
		<link>http://strengtheningbrandamerica.com/blog/?p=380</link>
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		<title>Investing on What You Know</title>
		<description><![CDATA[USA Today ran a great interview with Mohamed El-Erian, CEO and co-Chief investment officer of Pimco – an investment firm that manages more than $1 Trillion.  He is the author of a best selling book, When Markets Collide. Mohamed shared his perspective on the changes in the global economy and the implications for investor thinking.
While [...]]]></description>
		<link>http://strengtheningbrandamerica.com/blog/?p=369</link>
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		<title>USA Today Talks About Place Branding</title>
		<description><![CDATA[There is an old saying I learned early in my career – “Features tell and Benefits sell”. It is one of those Mad Men type concepts that sticks with you and comes to mind periodically as a reminder to see your community through the eyes of others rather then just your own.
Recently, USA Today ran [...]]]></description>
		<link>http://strengtheningbrandamerica.com/blog/?p=363</link>
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		<title>Social Media Great Reads</title>
		<description><![CDATA[I participate in a LinkedIn Group titled Social Media Marketing. There is a wealth of good information shared by members who face the same challenges you and I do daily in making social media an effective part of our overall communication plan. It is also comforting to read that other Group Members share the same [...]]]></description>
		<link>http://strengtheningbrandamerica.com/blog/?p=357</link>
			</item>
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		<title>All You Need is Love</title>
		<description><![CDATA[Have you ever wondered why certain products command “loyalty beyond reason”?  Why do some people obsess about a product and become so emotionally invested that all other solutions become a distant and unacceptable second best?  And most important, what can you do to create this kind of passionate loyalty?
The real question is – “How can [...]]]></description>
		<link>http://strengtheningbrandamerica.com/blog/?p=353</link>
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		<title>Game Changer</title>
		<description><![CDATA[I was skimming through a copy of Game Changer authored by A.G. Lafley (my former Chairman and CEO of Procter and Gamble) and Ram Charan. During my career at P&#38;G, I was blessed with several visionary leaders to learn from – John Smale (1981-1990), Ed Artz (1990-1995), John Pepper (1995-1999), Durk Jager (1999-2000), A.G. Lafley [...]]]></description>
		<link>http://strengtheningbrandamerica.com/blog/?p=350</link>
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		<title>The Seven Essentials For Success in Tough Economic Times</title>
		<description><![CDATA[Operating budgets for economic development are getting even tighter as increased demand is placed on declining municipality and state tax revenues. As a consequence, economic development organizations are being asked to do even more with less. In light of concerns over the current slow rate of economic recovery, it doesn’t appear this situation is going [...]]]></description>
		<link>http://strengtheningbrandamerica.com/blog/?p=346</link>
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		<title>BP Damages More Than Its Own Brand</title>
		<description><![CDATA[Clearly, the on-going oil disaster is taking a toll on BP’s corporate brand equity.  BP’s Corporate Marketing Officer must be cringing with the number of parodies appearing on the internet that denigrate the brand image.  A case can be made that the BP brand is on life support and headed in the direction of flat [...]]]></description>
		<link>http://strengtheningbrandamerica.com/blog/?p=343</link>
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		<title>Attitude Matters in Place Branding</title>
		<description><![CDATA[I recently had a conversation with a colleague about the role attitude can play in either enabling or derailing a community branding effort.  We talked about how attitude is key for high performance teams to exceed objectives and how difficult it can be to lead a place (or destination) branding effort when community leadership has [...]]]></description>
		<link>http://strengtheningbrandamerica.com/blog/?p=338</link>
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