A little about the SBA Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
Building an effective community brand is tough work. But, it helps to have a proven process to guide you. Here is a four-step process that I advocate and teach. The model is conceptually easy, but the implementation requires a good deal of thought. Four Step Model WHO – The first step is to define your […]