A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

Don’t Confuse Brand Promise and Advertising Campaign

March 24, 2011 at 11:03 am, by Edward | 10 Comments | Tags: | Category: Promotion

  I recently had a conversation with an economic development professional who told me her community had just launched a new brand to promote the location for capital investment. She had previously heard my presentation on place branding in which I define a brand as a promise that sets an expectation of an experience. She […]

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