A little about the SBA Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
A Brand Is A Promise I have had an opportunity to speak with a number of economic development professionals about branding their community. A typical question I get is – How do I know if my positioning is going to be effective? Many times community brands go through a gauntlet review by a committee of […]