Archive for the ‘FDI’ Category

Brand You – Personal Branding

Thursday, November 14th, 2019

Tom Peters book “the brand you 50” is a great read. I often find myself revisiting the book for personal inspiration. The concept of the book is to provide guidance on how to transform from an employee to a brand that people want to engage with. Today, I decided to reread the section on values […]

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Personal Branding Is Very Personal

Friday, October 18th, 2019

The latest rage in professional circles is the concept of personal branding.  It is touted as the way to maximize your career performance.   Wikipedia defines personal branding as “The practice of marketing people and their careers as brands.”   The Brand Yourself team describes it as “Establishing and promoting what you stand for.  Your personal brand is the unique combination […]

What Is Brand Equity?

Thursday, October 10th, 2019

A Quick Primer BOOK DEFINITION: BRAND EQUITY IS A SET OF ASSETS AND LIABILITIES LINKED TO A BRAND, INCLUDING IT’S NAME AND SYMBOL, THAT ADD OR SUBTRACT FROM THE VALUE PROVIDED BY A PRODUCT OR SERVICE TO A FIRM AND/OR THAT FIRM’S CUSTOMERS. THE BURGHARD GROUP DEFINITION: MEANINGFUL POINTS OF PARITY AND DIFFERENCE (+/-) THAT […]

How To Successfully Make Tough Decisions

Friday, May 3rd, 2019

During your career there is a good chance you will be asked to make more than one challenging decision.  A decision where there is no obvious right or wrong, and the consequences of taking action are anything but trivial.   Let’s face it, leadership is tough; and many decisions require trade-offs. Important decisions are often made even tougher […]

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The Need For Elected Officials To Learn About Capital Investment Deals Is Clear

Wednesday, March 6th, 2019

The recent decision by Amazon to reverse a decision to locate a headquarters operation in New York has again put the strategy of offering corporate incentives for capital investment back in the headlines.  In case you have somehow missed the news coverage, here is the cliff notes version: NY Governor Cuomo and NYC Mayor Bill […]

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Social Media Blessing Or Curse?

Wednesday, January 30th, 2019

Place Brand Marketers in economic development organizations and their Agencies are enamored with social media as a low cost way of communicating their place brand promise to relevant target audiences. As a consequence, the use of social media in economic development has increased dramatically. The benefits cited typically by Agencies include: It’s free. Of course, […]

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What Does Leadership Look Like In Economic Development?

Saturday, January 7th, 2017

When I talk to managers I get the feeling they are important.  When I talk to leaders I get the feeling I am important. One of the challenges for economic development professionals is to understand how to become an effective leader in a work environment where you have little directive control. Facilitation and relationship building […]

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Add 100’s to Your Town’s Population in 90 Days or Less

Tuesday, September 27th, 2016

Guest Blog Post authored by Allan Hooper This title sounds like a community’s version of a get rich infomercial. However, stay with this for a couple of paragraphs and see if it just might make sense. In the 1970’s and 80’s Morris Massey, a management guru, popularized the idea of motivating people by better understanding […]

How To Control A Run Away Budget

Thursday, June 9th, 2016

Where you are today is the sum of every choice you have ever made.  If you don’t like where you are, start making different choices. I recently participated in an interesting discussion with an elected official on the best way to control rising budget expenditures. My position was to adopt a zero-based budget approach and […]

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Where Has Media Integrity Gone? [National Survey Results]

Thursday, May 5th, 2016

The function of the press in society is to inform, but its role in society is to make money. Quotation attributed to: A.J. Liebling Research Background My personal hypothesis is the Media has become part of the problem in the U.S.. Rather than providing unbiased reporting of the news, the Media increasingly creates the news.  In […]

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