Archive for the ‘FDI’ Category

Leadership In A Post COVID-19 Period

Friday, May 8th, 2020

As the Nation begins to reopen for business, many Organizations are discovering business as usual is simply not an option.  The threat of a COVID-19 epidemic restart is very real and the safety of both employees and customers is on the mind of every CEO/Owner.  In addition, there are a number of new local, state and federal […]

Tips For Restarting Your Business Post The COVID-19 Crisis

Monday, April 20th, 2020

Your business was on a successful trajectory.  You were hitting all your milestone targets.  You could see your staff becoming increasingly effective and efficient with every passing day.  The financial risk you took to get your business running was looking like a smart decision. One morning, your world was turned completely upside down by something […]

Personal Branding – Image versus Identity

Saturday, December 7th, 2019

Probably the hardest part of any personal branding is the step of completing a 360 degree assessment of your strengths and opportunities. Most people are intimidated by this step and fall not the trap of doing a superficial look in the mirror. In part, it is because they fear their self-perception far exceeds reality and […]

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Brand You – Personal Branding

Thursday, November 14th, 2019

Tom Peters book “the brand you 50” is a great read. I often find myself revisiting the book for personal inspiration. The concept of the book is to provide guidance on how to transform from an employee to a brand that people want to engage with. Today, I decided to reread the section on values […]

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Personal Branding Is Very Personal

Friday, October 18th, 2019

The latest rage in professional circles is the concept of personal branding.  It is touted as the way to maximize your career performance.   Wikipedia defines personal branding as “The practice of marketing people and their careers as brands.”   The Brand Yourself team describes it as “Establishing and promoting what you stand for.  Your personal brand is the unique combination […]

What Is Brand Equity?

Thursday, October 10th, 2019

A Quick Primer BOOK DEFINITION: BRAND EQUITY IS A SET OF ASSETS AND LIABILITIES LINKED TO A BRAND, INCLUDING IT’S NAME AND SYMBOL, THAT ADD OR SUBTRACT FROM THE VALUE PROVIDED BY A PRODUCT OR SERVICE TO A FIRM AND/OR THAT FIRM’S CUSTOMERS. THE BURGHARD GROUP DEFINITION: MEANINGFUL POINTS OF PARITY AND DIFFERENCE (+/-) THAT […]

How To Successfully Make Tough Decisions

Friday, May 3rd, 2019

During your career there is a good chance you will be asked to make more than one challenging decision.  A decision where there is no obvious right or wrong, and the consequences of taking action are anything but trivial.   Let’s face it, leadership is tough; and many decisions require trade-offs. Important decisions are often made even tougher […]

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The Need For Elected Officials To Learn About Capital Investment Deals Is Clear

Wednesday, March 6th, 2019

The recent decision by Amazon to reverse a decision to locate a headquarters operation in New York has again put the strategy of offering corporate incentives for capital investment back in the headlines.  In case you have somehow missed the news coverage, here is the cliff notes version: NY Governor Cuomo and NYC Mayor Bill […]

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Social Media Blessing Or Curse?

Wednesday, January 30th, 2019

Place Brand Marketers in economic development organizations and their Agencies are enamored with social media as a low cost way of communicating their place brand promise to relevant target audiences. As a consequence, the use of social media in economic development has increased dramatically. The benefits cited typically by Agencies include: It’s free. Of course, […]

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What Does Leadership Look Like In Economic Development?

Saturday, January 7th, 2017

When I talk to managers I get the feeling they are important.  When I talk to leaders I get the feeling I am important. One of the challenges for economic development professionals is to understand how to become an effective leader in a work environment where you have little directive control. Facilitation and relationship building […]

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