Archive for the ‘Place Brand Building’ Category

A Better Way For Communities To Do Strategic Planning

Friday, October 19th, 2018

The purpose of government at all levels in the United States is to help citizens achieve their American Dream. The American Dream is the promise of our Nation.  Pursuit of the American Dream has been the inspiration for millions of immigrants who believe through hard work you can enjoy both prosperity and social mobility. They […]

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Preparation Is Key To Successful Branding

Sunday, September 23rd, 2018

To be a winner, you must plan to win, prepare to win and expect to win. Quote attributed to Zig Ziglar Before you jump into a branding exercise with an Agency, there are two documents that form the foundation of an effective banding initiative: 1) Brand Promise Statement and 2) Strategic Target Matrix. These documents […]

Missed Opportunity

Wednesday, June 13th, 2018

Nothing is more expensive than a missed opportunity Quotation attributed to H. Jackson Brown Jr.   Life is full of missed opportunities.  I remember in 1980 when Apple sold for $22/share in its initial public offering.  If you had invested $1,000 in Apple stock at the time, it would be worth $450,000 today.  A lot […]

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The American Dream Is Our Nation’s Brand Promise

Monday, February 26th, 2018

The American dream is not that every man must be level with every other man. The American dream is that every man must be free to become whatever God intends he should become. Ronald Reagan   Place branding is a strategy many communities, regions, states and even nations are adopting to help attract and retain […]

What is branding?

Thursday, November 30th, 2017

Branding is what people say abut you when you are not in the room. Quote attributed to Jeff Bezos, CEO & Founder Amazon “What is branding?” is a question I get from clients all the time.  The literature doesn’t really offer a practical answer.  In the quote by Jeff Bezos, he provides guidance on figuring […]

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Perspective On Place Branding – Malcolm Allan

Tuesday, October 4th, 2016

BRAND AMERICA INTERVIEW – Malcolm Allan Place branding is often a misunderstood strategy.  Many community leaders want to initiate place branding, but end up disappointed when the exercise results in little more than a revised logo and tag line.  In my opinion without a sound understanding of what place branding is, the exercise is doomed from […]

What Is Your American Dream?

Tuesday, June 14th, 2016

My dream is of a place and a time where America will once again be seen as the last best hope of earth. Quote attributed to Abraham Lincoln The American Dream is something many people talk about authoritatively, but few actually know what it is.  The Media compounds this lack of understanding by being all over […]

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Principle Based Place Branding

Saturday, February 13th, 2016

When you can’t see any daylight between what you believe, what you practice, what you offer, and what you say about yourself.  You are doing what great brands do. When I first got involved in economic development (2005), I wanted to understand how what I learned in my 33-years as a P&G marketer translated into the field […]

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Should Company Attraction Be The Focus Of Economic Development?

Wednesday, January 27th, 2016

Dreams are like stars … you may never touch them, but of you follow them they will lead you to your destiny. I first got involved in economic development when (in 2005) Governor Taft asked P&G to help market Ohio to attract capital investment.  Our CEO gave me the opportunity to start a 501 c(3) organization to […]

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Can You Answer These Key Strategic Questions For 2016

Thursday, January 7th, 2016

How ever beautiful the strategy, you should occasionally look at the results. Sir Winston Churchill Every New Year should bring about a renewed look at your community’s development strategies. It is a time for taking two steps back, assessing tactical progress made and retesting both the wisdom and sustainability of the strategies driving your organization’s […]

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