Archive for the ‘Promotion’ Category

Emotions In Advertising

Friday, August 17th, 2018

People don’t buy for logical reasons.  They buy for emotional reasons. Quote attributed to Zig Ziglar Talk to anyone involved in marketing and the conversation will quickly turn to the important role emotions play in successful communication.  Studies actually show emotionally charged events create powerful memories, and leveraged appropriately these memories can motivate people to […]

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Planning Economic Development Events

Tuesday, July 31st, 2018

Guidelines to Make Your First Event a Successful One The US events market is booming as events are fast becoming a very important part of everyday business in the USA. Key players within organizations are realizing that business connections can’t always be made from behind a computer and that a successful event is the ideal […]

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4 Principles For Online Marketing

Sunday, April 15th, 2018

Online marketing can be very confusing.  In part, because cause and effect impact measures are challenging to find (with the noted exception of online sales).  But, there are four principles you can use to help guide your decisions in the online communication space.

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Campaign Deployment Advice

Wednesday, April 11th, 2018

Creative without strategy is called art.  Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task.   Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This […]

How To Start A Blog For Your Community

Monday, January 16th, 2017

Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers Blogging – The Opportunity For People To Get To Know Your Community Why Blog One of the biggest complaints from elected officials is that their community is the world’s best-kept secret. Paradoxically though they are reluctant to allocate […]

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Clarity In Advertising

Thursday, August 18th, 2016

Clarity Trumps Persuasion Quote attributed to: Flint Mcglaughlin I read an article that claimed the average person consumes about 74 gigabytes (9 DVDs worth) of data each and every day. We live in a world where information overload has become a major challenge. In order to cope, our brains create attenuation filters that allow processing of […]

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Bridging The Gap Between Social Media and Economic Development (Infographic)

Wednesday, April 27th, 2016

We do not have a choice on whether we do social media, the question is how well we do it. Quote attributed to: Erik Qualman While we consider social media platforms like Facebook and Twitter to be unique and new, the reality behind it all, is that these websites are merely an evolution of discussion […]

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Proven Tips For A Great Print Advertisment

Sunday, January 31st, 2016

Print advertising is a media used by many brands including place brands. Creating a great print advertising is as much of an art as it is a science.

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American Dream Insights – September 2015

Thursday, October 8th, 2015

Be curious always. For knowledge will not acquire you; you must acquire it. quote attributed to: Sudie Back What would you do if somebody gave you free research results? Recently the team at Xavier University did just that.  They provided me data on four additional questions asked in a monthly run of the American Dream Composite Index […]

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DEFINING THE RIGHT CAPITAL INVESTMENT TARGET

Tuesday, September 22nd, 2015

Deciding on who to target in your community marketing plan should be easy, but it’s not. How do you know you’ve done it right? This test of a robust target will help you decide.

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