Archive for the ‘Promotion’ Category

DEFINING THE RIGHT CAPITAL INVESTMENT TARGET

Tuesday, September 22nd, 2015

Deciding on who to target in your community marketing plan should be easy, but it’s not. How do you know you’ve done it right? This test of a robust target will help you decide.

Logic and Emotion in Video Marketing

Wednesday, August 26th, 2015

Hope Daley is the Executive Producer and owner of Guerrilla Media, a video production company in Naples Florida.  I have been reading Hope’s blog for awhile now and am impressed with the amount of quality information she shares.  Hope provides insights and case studies on how to use video effectively in promotion. I believe that video blogging […]

What do you think of this post?
  • Awesome (0)
  • Interesting (1)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

The Musts Of Social Media For Economic Development

Tuesday, August 11th, 2015

Social media, which is essentially the means of using technology to share information and ideas with friends, family, and colleagues, is far from a new phenomenon, yet it continues to rise in popularity and stature. In fact, the rise in social media, from blogs, forums, content-sharing websites, and social networks to online gaming, podcasts, business […]

What You Need To Know About Effective Print Advertising

Sunday, August 9th, 2015

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Quotation attributed to: John Wanamaker Most Print Promotion Fails Because It Violates One Or More Of These Criteria I have always been amazed at the amount of lousy print promotion in the market place.  This is promotion created […]

What do you think of this post?
  • Awesome (2)
  • Interesting (1)
  • Useful (1)
  • Boring (1)
  • Sucks (1)

How Do You Know In Advance If Your Ad Is Worth Running?

Wednesday, April 22nd, 2015

I know half my advertising is wasted – I just don’t know which half. Quote attributed to: John Wanamaker       I make a habit of reviewing reader interest in the blog posts I publish on my Strengthening Brand America website. Four of the most popular deal with the subject of what a good […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Telling Ain’t Selling

Wednesday, April 8th, 2015

Most people think selling is the same as talking.  But, the most effective salespeople know that listening is the most important part of their job. Quote attributed to: Roy Bartell     One of the biggest mistakes I see economic development professionals make is spending too much time talking to potential capital investors and too little […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

How Tillamook County, Oregon Is Quickly Becoming A Top Destination

Thursday, February 5th, 2015

Brands are built around stories.  And stories of identity – who we are, where we have come from –  are the most effective stories of all.  This storytelling is a powerful way to bring brands to life. Quote attributed to:  Bill Dauphinais, PriceWaterhouseCoopers Every community has a brand promise and branding is the process of […]

What do you think of this post?
  • Awesome (0)
  • Interesting (2)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

A Look Back At 2014

Tuesday, December 30th, 2014

We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called opportunity and its first chapter is New Year’s Day. Quote Attributed To: Edith Lovejoy Pierce. Look backs are a tradition of the New Year, and can be a lot of fun.  Below are […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Tired Of Not Getting What You Need From Your Agency?

Thursday, September 4th, 2014

The best way to avoid the “bring me a rock” game is to have clear communication about the expected outcome and operational constraints before a project is even started. Doing so reduces the number of iterations, time and cost associated with your project. It allows to to deliver positive results on (or ahead of) schedule and under budget.

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Local Histories

Tuesday, August 5th, 2014

You need to take a leap of faith here. There are no stats I know of that says local history equals economic development. It’s never been studied/analyzed like that. But I do know coaching and teaching. Kids need role models, they do need to connect to their past because it does create intellectual stimulation and kids listen to wisdom.

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)
SBA Blog