Archive for the ‘Promotion’ Category

9 Questions To Evaluate An Ad (Infographic)

Saturday, July 26th, 2014

What do you think of this post?Awesome (0)Interesting (0)Useful (0)Boring (0)Sucks (0)

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

5 Ways to Turbocharge Your Website

Tuesday, May 6th, 2014

There are no traffic jams along the extra mile. Roger Staubach According to a DCI study of business executives, 76% of the time a short list of potential locations for capital investment is created without ever speaking with an economic development professional.  That finding implies companies looking to make an investment are conducting their own […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Getting Management Approval For Your Ad

Wednesday, March 12th, 2014

This post provides a checklist of criteria that collectively make a good advertisement. If you present the merits of your recommended advertisement using this checklist, more often than not you can successfully get Management approval to move forward.

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

What You Need To Know About Sales SPIN

Tuesday, February 18th, 2014

People do not buy from salespeople because they understand their products but because they felt the salesperson understood their problems. Neil Rackham   Have you ever tried to use a consultative selling approach? If so, you’ll know that it’s difficult because you have to understand the other person’s real needs even if they are not […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Harnessing The Power Of Social Media

Wednesday, February 12th, 2014

92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service. Paul M. Rand, Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business   Have you ever tried to […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

In Great Promotion The Ad Idea Is Key

Tuesday, February 11th, 2014

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett   What is an Ad Idea? It is the creative transformation of a brand’s strategic benefit into a memorable and persuasive executional idea. Four Characteristics of a Great Ad Idea 1. About the benefit. Ad ideas […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Insights Into Effective Benefit Visualization

Monday, January 20th, 2014

A Picture is Worth a Thousand Words. Have you ever tried to visualize your community’s brand promise? If so, you’ll know that it’s difficult because it is hard enough to communicate your promise in words let alone a picture. So what do you do? Start with a better understanding of the process that leads to […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Tips On Creating Great Print Advertising

Tuesday, January 14th, 2014

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. Steuart Henderson Britt Have you ever used print advertising in your communication mix? If so, you know how challenging it can be to communicate your brand promise in this medium because readers […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Simple Guidelines For Great Promotional Messaging

Tuesday, January 7th, 2014

The single biggest problem in communication is the illusion that it has taken place. George Bernard Shaw Have you ever tried to write killer copy for your promotional tactics? If so, you’ll know that it’s difficult because communicating messages succinctly and effectively isn’t as easy as most people think. It takes creativity and persistence to […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Some Easy Questions To Help You Evaluate Your Communication Effort

Tuesday, November 26th, 2013

Objectively evaluating brand communication can be overwhelming if you do not have a process to follow. I thought it might be helpful to provide some questions you should ask whenever you are evaluating the quality of your interactive, print, or display communication.  Remember this is not an exhaustive list of questions you might ask.  Instead, […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)
SBA Blog