Archive for the ‘Social Media’ Category

Does The Emperor Have Clothes?

Sunday, April 22nd, 2012

I have written a number of blog posts on the subject of social media. The general message in all of my writing has been to consider the channel as experimental and invest in it with a “seek to understand what works” mentality. I know many people will push back on my counsel, and have pushed [...]

Social Media ROI – Can it be Calculated?

Tuesday, April 17th, 2012

So Frustrating! I have been studying social media for a couple years now and have posted about it before. I continue to struggle with finding successful case studies where the ROI is apparent. In part, I’m sure it is because the measures are not sufficiently robust yet and there is so much experimentation going on [...]

Blog Response Etiquette

Wednesday, April 4th, 2012

  I recently encountered a situation where a reader submitted a comment to a guest blog post that amounted to, in my opinion, a character assassination of the author. Since it added no educational value to the content of the post, I opted to reject publishing it. But, it did get me thinking about the [...]

Keys To Making a Message Go Viral

Wednesday, February 8th, 2012

I am amazed at how many Organizations have adopted social media with the assumption that their messages will get greater exposure as a result of going “viral”. But, unfortunately that assumption is usually wrong. Most messages don’t go viral and the ultimate reach ends up being considerably less than desired or required for success. I [...]

What’s The Latest On Social Media?

Tuesday, January 31st, 2012

Every once in awhile, I jump on Google and try to catch up with the most current perspective on various topics I am tracking. Social media use in economic development is one of those topics. You can read my past posts on this subject by clicking HERE. This post provides you a number of select [...]

Harness The Voice of Your Community

Monday, October 24th, 2011

In past posts, I have challenged the choice of using social media as a communication channel to promote your community to capital investment decision makers. The basic principle underlying that challenge is the need to preferentially invest your limited communication budget in channels where your target audience is active and is seeking the type of [...]

Breaking News on Social Media – New Study

Wednesday, July 20th, 2011

In past posts, I’ve tried to make the case that social media is a communication channel and that you need a sound strategic reason to consider adding it to your mix. When I was a Brand Manager I lived through the introduction of the Internet and websites. The early phase was marked with great optimism [...]

Social Media Revisited

Wednesday, June 22nd, 2011

I thought I’d revisit the topic of social media in economic development and see what the latest thinking is. In the private sector, Corporate Marketing Directors are increasing the pressure on their marketers to demonstrate a positive ROI for their social media investment. They have heard the rhetoric that social media is too different from [...]

Fish Where the Fish Are

Thursday, May 26th, 2011

My Board Chairman introduced me to fly fishing a few years ago.  It is a fantastic sport that requires technical skills and field insight.  But, there are also lessons that can be learned from successful fly fishermen to make you a better economic development professional. One of the first things you learn about in fly [...]

Make Up Your Own Mind On The Role of Social Media

Friday, February 11th, 2011

Snow Shovels in Miami Here is a story I heard from a friend.  Every July and August, the proprietor of a local store in Miami would run a special sale on snow shovels.  In the store would be a wonderful display showcasing the shovels with an exceptionally low price.  He had radio spots on WAIL [...]

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