Archive for the ‘Social Media’ Category

How Good Is Your Online Marketing Program?

Wednesday, October 2nd, 2013

Great Question For Economic Development Professionals I just finished reading an article on B2B marketing authored by Ginny Soskey at HubSpot.  In the article, Ginny shares benchmark data on B2B content marketing.  Think of this as the rough equivalent of an EDO’s online marketing investment.  I think the infographic information is very relevant to the […]

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Sensible Approach To Social Media

Monday, May 27th, 2013

“If you do not have great content it does not matter at all how you deliver it.”  Author Unknown I have been thinking and studying about social media for some time now in an attempt to wrap my brain around the most effective way to think about it as a branding channel. It is a […]

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How Do You Make The Short List?

Thursday, April 25th, 2013

WINNING THE FIRST MOMENT In several of my blog posts, I have emphasized the need for communities to have a strong online communication presence. I have reported on the Development Counsellors International 2011 International Winning Strategies Report  which indicates that 76% of the time a short list of location options is selected without ever reaching out […]

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An Easy And Affordable Way To Improve Your Communication Efforts

Sunday, March 17th, 2013

The single biggest problem with communication is the illusion that it has taken place. ― George Bernard Shaw     PRSSA Conference Learnings On March 16, 2013 I had an opportunity to speak at a PRSSA Regional Conference hosted by Ohio University in Athens, Ohio. The theme for this conference was “Beyond The Basics”. Over 100 […]

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Developing New Marketing Strategies For 2013

Thursday, December 20th, 2012

This is a guest blog post by David Stephenson.  I would like to thank David for taking the time to share his expertise.  If you would like to author a guest blog post, simply send me an email with a short description of the topic you’d like to write about.  My email address is <eburghard@mac.com>. […]

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Tips For Creating A Strong Online Presence

Monday, September 17th, 2012

I have been spending a lot of time researching and learning about marketing online. It is really interesting to review how people are postulating on the subject. I have read an article that attempts to restructure the famous 4 P’s of marketing, and other articles that try to define the so-called “rules of the road”. […]

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If a Tree Falls Does it Make a Noise?

Wednesday, July 18th, 2012

Your communication plan should be built around and assessed on its ability to reach your strategic (or prime prospect) target with your message.  If the people (WHO) you want to talk to are not using a particular channel to gather information that will help them make a purchase decision, then you should not include it […]

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Site Selectors Comment on Social Media

Friday, July 6th, 2012

Strengthening Brand America – Site selectors share perspective about social media as a communication channel.

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Social Media in Economic Development

Tuesday, June 26th, 2012

Strengthening Brand America – Review of social media use in economic development.

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Does The Emperor Have Clothes?

Sunday, April 22nd, 2012

I have written a number of blog posts on the subject of social media. The general message in all of my writing has been to consider the channel as experimental and invest in it with a “seek to understand what works” mentality. I know many people will push back on my counsel, and have pushed […]

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