Archive for the ‘Strategy’ Category

How To Create A Kick Ass Print Ad

Sunday, May 6th, 2018

Creativity without strategy is called art.  Creativity with strategy is called advertising. Quotation attributed to Jef I. Richards Typically EDOs include print advertising in their media mix.  The goal is to generate attention of and interest in learning more about a location as a place to live or do business.  Most of the ads I […]

Civic Illiteracy Threatens The America Dream

Thursday, March 8th, 2018

The American Dream is personal, not public or institutional, in its execution. Attributed to Michael F. Ford It is frustrating to read articles in which the author misrepresents the American Dream.  It is equally frustrating to listen to politicians who refer to the American Dream in speeches, but have no clue what it really is. […]

Elected Officials Need To Focus More On Enabling The American Dream

Saturday, January 27th, 2018

“The American Dream is inextricably bound to America’s ideals of freedom, equality, justice, and opportunity for all Americans.  … The American Dream is part of our soul.  Without it, America will lose its vitality.” attributed to Roger Fortin (professor Xavier University) I have been working for a number of years to increase awareness of Xavier […]

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What is branding?

Thursday, November 30th, 2017

Branding is what people say abut you when you are not in the room. Quote attributed to Jeff Bezos, CEO & Founder Amazon “What is branding?” is a question I get from clients all the time.  The literature doesn’t really offer a practical answer.  In the quote by Jeff Bezos, he provides guidance on figuring […]

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What is Blocking the American Dream in Ohio?

Friday, February 24th, 2017

The Buckeye State Roughly 11.6 million people live in Ohio.   Ohio is a major agricultural state and an industrial powerhouse. The State’s 5 top industries include: trade/transportation/utilities, healthcare, education and manufacturing. Ohio has a corporate tax structure designed for companies interested in serving consumers around the world. Interestingly, 8 Presidents have come from Ohio earning […]

What is Blocking The American Dream In Pennsylvania?

Wednesday, February 15th, 2017

The Keystone State Roughly 12.8 million people live in the Commonwealth of Pennsylvania.   Pennsylvania is a major agricultural state and an industrial powerhouse. The State’s 5 top industries include: industrial machinery, fabricated metal, food, chemicals and publishing. Although lately, with the decline in coal and discovery of shale gas, the energy sector has been getting […]

What Is Blocking The American Dream In Illinois?

Saturday, February 4th, 2017

The Land Of Lincoln   Roughly 13 million people live in Illinois. The state’s economy relies mainly on agriculture, manufacturing, energy and services. It is hard to think of Illinois without Chicago coming to mind. In part, that is because Chicago is the only city in Illinois with a population greater than 1 million (~2.7 […]

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What Is Blocking The American Dream In Florida?

Tuesday, January 24th, 2017

The Sunshine State Roughly 20.6 million people live in Florida. he state’s economy relies mainly on tourism, agriculture, and transportation, which developed in the late 19th century. Florida is also renown for amusement parks, orange crops, the Kennedy Space Center, and as a popular destination for retirees. Florida has four MSAs with a population greater […]

What is Blocking The American Dream in New York?

Wednesday, January 18th, 2017

The Empire State Roughly 19.8 million people live in New York.   Whenever anybody thinks of New York, images of New York City (the most populous city in the nation) come to mind. But, New York actually has two other MSAs with population greater than 1 million: Buffalo-Niagara Falls, and Rochester. I believe the most appropriate […]

What is blocking the American Dream in Texas?

Tuesday, January 10th, 2017

The Lone Star State Roughly 26.5 million people live in Texas.   Texas is a major agricultural state and an industrial powerhouse. It is second only to Alaska in landmass. It leads in the commercial categories of oil, cattle, sheep and cotton. Texas has 4 MSAs with population greater than 1 million: Dallas-Fort Worth-Arlington, Houston-Sugar Land-Baytown, […]

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