Archive for the ‘Strategy’ Category

Doing Place Branding Effectively

Wednesday, November 7th, 2018

Remember It Is A Process. It Is Going To Take Time.  But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need.  […]

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Six Common Logic Mistakes In Marketing Plans

Thursday, November 1st, 2018

An Error Doesn’t Become a Mistake Until You Refuse To correct It quote attributed to Orlando Aloysius Battista Photo by Alvaro Reyes on Unsplash For many Brand Managers, this is the time when Management wants to review your Marketing Plan for the upcoming year and make a decision on your brand budget. Writing a Marketing […]

A Better Way For Communities To Do Strategic Planning

Friday, October 19th, 2018

The purpose of government at all levels in the United States is to help citizens achieve their American Dream. The American Dream is the promise of our Nation.  Pursuit of the American Dream has been the inspiration for millions of immigrants who believe through hard work you can enjoy both prosperity and social mobility. They […]

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Community Branding Explained

Saturday, June 9th, 2018

Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]

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Problem Solving Basic Process

Thursday, June 7th, 2018

Life is a continuous exercise in creative problem solving. Quote attributed to Michael Gelb Solving problems is the focus of work for many people.  You might find yourself solving a problem for your customer/client or your company, helping somebody else solve a problem, or discovering new problems that need to be solved.  Problems can be […]

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How To Create A Kick Ass Print Ad

Sunday, May 6th, 2018

Creativity without strategy is called art.  Creativity with strategy is called advertising. Quotation attributed to Jef I. Richards Typically EDOs include print advertising in their media mix.  The goal is to generate attention of and interest in learning more about a location as a place to live or do business.  Most of the ads I […]

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Civic Illiteracy Threatens The America Dream

Thursday, March 8th, 2018

The American Dream is personal, not public or institutional, in its execution. Attributed to Michael F. Ford It is frustrating to read articles in which the author misrepresents the American Dream.  It is equally frustrating to listen to politicians who refer to the American Dream in speeches, but have no clue what it really is. […]

Elected Officials Need To Focus More On Enabling The American Dream

Saturday, January 27th, 2018

“The American Dream is inextricably bound to America’s ideals of freedom, equality, justice, and opportunity for all Americans.  … The American Dream is part of our soul.  Without it, America will lose its vitality.” attributed to Roger Fortin (professor Xavier University) I have been working for a number of years to increase awareness of Xavier […]

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What is branding?

Thursday, November 30th, 2017

Branding is what people say abut you when you are not in the room. Quote attributed to Jeff Bezos, CEO & Founder Amazon “What is branding?” is a question I get from clients all the time.  The literature doesn’t really offer a practical answer.  In the quote by Jeff Bezos, he provides guidance on figuring […]

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What is Blocking the American Dream in Ohio?

Friday, February 24th, 2017

The Buckeye State Roughly 11.6 million people live in Ohio.   Ohio is a major agricultural state and an industrial powerhouse. The State’s 5 top industries include: trade/transportation/utilities, healthcare, education and manufacturing. Ohio has a corporate tax structure designed for companies interested in serving consumers around the world. Interestingly, 8 Presidents have come from Ohio earning […]

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